The Opportunity

AI Social is one of the most ambitious products weve ever shipped. An AI agent that produces on-brand Instagram carousels and reels for every Luxury Presence customer, from raw input data to finished media. It isnt LLMs writing code. Its LLMs designing, choosing the photo, voicing the script, picking the cuts, and composing the final frame.

As the Generative Media Engineer on AI Social, you own the render pipeline, the prompts and agent loops that drive it, and the visual quality of what ships. Product and content strategy partners set the direction; engineering and design peers ship alongside you. This is an unusual role at the intersection of code, design, AI, and social media. You dont fit the normal engineering mold, thats the point.

Skills and experience

• Solid working knowledge of TypeScript and Node.js. Youre comfortable shipping production code and youre ready to grow into our stack.
• Hands-on experience with LLM-driven systems. Prompts, structured outputs, tool-calling, agent loops, evals.
• At least one shipped piece of generative media in image, video, voice, or music that someone other than you has seen and used.
• A portfolio or body of work that demonstrates both technical depth and design sensibility.
• Bonus: a personal creator practice somewhere. A feed, a portfolio, a side project, a YouTube channel, an Are.na. Public, ongoing, under your own name. You understand the medium because youve lived in it.
• Formal or self-taught grounding in design, visual art, film, or motion.
• Comfort moving between exploratory PoC work and shipped-to-customers polish, with judgment about which mode is appropriate when.

Technical fluency with AI tools

• Youre already using Claude Code, Cursor, or similar AI-assisted development tools in your daily workflow. Were a Claude Code shop and we expect you to be fluent.
• Familiarity with MCPs and how tools like Figma, Notion, and Linear connect into AI-assisted workflows. You understand how these tools and integrations fit together and can help the team get more out of them.
• Beyond fluency, youre a dabbler and experimenter. You try new prompts, push their limits, and share what you learn. You have opinions about where the medium is headed.

Mindset

• Youre a tinkerer. You dont just build whats asked; you spot leverage points and build whats needed.
• You care about systems more than features. Youd rather build a template family that ships ten posts well than ten bespoke posts that age out by next week.
• You build on shared systems. Constraints feel like leverage, not obstacles.
• You have strong convictions about quality, but you ship. You know the difference between polish that matters and perfection that stalls.
• You partner well with non-engineers. Youll collaborate across product, design, and content strategy. Patience and clarity with people outside engineering is non-negotiable.
• You operate with high ownership and low ego. You take direction from product and strategy partners on what to build, and you raise the bar on everything you ship.

What You Wont Be Doing

To be clear about what this role is not:

• You wont own platform architecture or distributed systems work. Youll partner with engineering teams that do, while you stay focused on the AI Social pipeline itself.
• You wont own the social strategy. Youll have a real voice in shaping it, but the call sits with our product and content strategy partners.
• You wont be managing people on day one. This is a hands-on IC role with the expectation that you lead through craft and influence.

Tech stack

• Platform: Node, TypeScript, React, Postgres, AWS, Temporal
• LLMs and agents: the major model SDKs, with tool-calling, structured outputs, and multi-step agent loops
• Media pipeline: image and video generation (Veo for video), voice and music synthesis (ElevenLabs), composite (Shotstack), and headless browser rendering