Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)

Department: Operations

Employment Type: Full Time

Location: Toronto, ON, Toronto, Remote

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
• Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities.
• Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability.
• Handle marketplace advertising, including Amazon Ads, eBay Promoted Listings, and other relevant marketplaces.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling.
• Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel.
• Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking.
• Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution.
• Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies.
• Build performance dashboards using Looker Studio and prepare weekly/monthly performance reports.
• Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization.
• Coordinate with content, design, SEO, and development teams to improve campaign performance.
• Conduct regular campaign audits and recommend data-driven optimization and growth strategies.

Hard Requirements:

• 3–5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or a related field.
• Proven experience managing paid advertising campaigns across multiple platforms, particularly Google Ads and Meta Ads.
• Demonstrated experience handling both B2B lead generation and B2C/e-commerce advertising campaigns.
• Strong understanding of campaign structures, audience targeting, keyword research, bidding strategies, retargeting, and conversion optimization.
• Hands-on experience managing advertising budgets and optimizing campaigns based on ROAS, CAC, CPL, CPA, conversion rates, and other performance metrics.
• Practical knowledge of GA4, Google Tag Manager, Meta Pixel, Conversions API, and other conversion tracking technologies.
• Experience with Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM parameters.
• Familiarity with CRM integrations and marketing attribution using platforms such as HubSpot and GoHighLevel.
• Experience building performance dashboards and interpreting marketing data using Looker Studio or similar reporting tools.
• Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable marketing strategies.
• Excellent written and verbal English communication skills.
• Ability to manage multiple campaigns, prioritize tasks, and work independently while meeting performance targets and deadlines.

Schedule:

• 40 hours per week 
• Monday to Friday
• 9AM - 5PM Eastern Standard Time Zone
  
  

Offer and Benefits:

• Weeks 1–4: $10 CAD/hour
• Weeks 5–12: $11 CAD/hour
• Weeks 13 onwards: $12 CAD/hour