Senior Manager, Audience GTM

Location: US Remote

Time Type: Full time

Job Description

Ready to be a Titan?

Were looking for a Senior Manager, Property Care & Pest Go-to-Market to own how we bring our products to market and fill the pipeline that drives revenue. This role sits at the intersection of Marketing, Sales, and Product, setting go-to-market strategy, owning the full-funnel demand generation motion, and driving the inbound pipeline. Youll lead largely through influence, working day-to-day with the channel teams inside Demand Generation, Sales leadership, Product, and RevOps to turn strategy into a predictable, scalable pipeline engine.

What youll do:

Go-to-Market Strategy

• Own and evolve the go-to-market strategy for the ServiceTitan FieldRoutes and Property Care products, aligning positioning, target audience, and launch plans across Marketing, Sales, and Product
• Own product marketing and positioning, partnering with Product Management to translate roadmap input into go-to-market plans with clear owners, timing, and success metrics
• Set the cadence and framework for launches, campaigns, and market or segment expansion

Full-Funnel Demand Generation Strategy

• Own the demand generation strategy end-to-end, from top-of-funnel awareness through lead and opportunity creation.
• Build and manage the pipeline plan and demand gen budget against revenue targets, forecasting and reporting on funnel performance
• Influence the channel and program mix, in partnership with the in-house teams that run paid media, content, email, SEO/GEO, web, and social, to improve pipeline efficiency and lead quality

Inbound Pipeline Generation

• Own inbound pipeline generation as a core KPI, setting targets and building the campaigns, content, offers, and nurture programs that drive qualified inbound volume
• Partner with RevOps on lead scoring, routing, and SLAs so inbound leads convert efficiently
• Monitor and report on inbound funnel health (volume, conversion, velocity) and course-correct in-quarter
• Report pipeline and inbound performance to senior leadership on a regular cadence

Cross-Functional Partnership

• Work day-to-day with the Demand Generation channel teams, paid media, content, email, SEO/GEO, web, and social, to brief, prioritize, and align programs to the GTM and pipeline plan
• Partner with Sales leadership on pipeline coverage, lead quality feedback, and campaign-to-close alignment
• Partner with Product on launch timing, feature positioning, and beta or early-access programs
• Partner with RevOps on funnel definitions, attribution, forecasting, and the systems and process that support demand gen reporting

What youll bring:

• 3-5 years in demand generation, growth marketing, or go-to-market roles, including experience owning full-funnel strategy and pipeline targets, ideally in B2B SaaS
• A track record of building and scaling inbound pipeline programs and hitting pipeline or revenue targets
• Experience leading go-to-market strategy and product launches in partnership with Sales and Product
• Strong cross-functional leadership, able to align and drive execution across channel teams, Sales, Product, and RevOps without direct authority over all of them
• Strong communication and executive presence to report results to leadership
• Fluency with funnel metrics and attribution, and comfort building and defending a pipeline plan with data
• Experience managing or mentoring people, or leading cross-functional pods, is a plus

Nice to Have

• Experience marketing to or working within recurring, subscription-style home and field services verticals, pest control, lawn care, or pool and spa is a strong plus
• Familiarity with vertical SaaS or field service management software

Be Human With Us:
Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us. 

Use of AI Technology:

We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation, which may change over time. We comply with all applicable minimum wage laws. For candidates in the United States, the good faith salary ranges estimate for this role is Zone 1: $147,600 USD - $221,400 USD Applicable for: CA, CT, DC, MD, MA, NJ, NY, VA, and WA Zone 2: $137,900 USD - $206,900 USD Applicable for: All other US locations. International Compensation for candidates residing outside the United States will vary by location and will be discussed during the hiring process. Actual compensation within a range is determined by factors including relevant experience, skill set, qualifications, and performance. In addition to base salary, our total compensation package includes an annual bonus, equity, and a holistic suite of benefits.