Marketing Data Operations Analyst- US, East Coast

Department: AI & Data Science

Employment Type: Contract

Location: New Work, New York, AMER - Flexible Locations, Remote

RESPONSIBILITIES 

• Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis.
• Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation.
• Create, manage and develop audiences and segmentation models for improved audience targeting.
• Gathering marketer requirements to build effective audience lists for marketing campaigns.
• Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation.
• Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement.
• Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of the marketing database.
• Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database.
• Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs.
• Support in the processing and management of incoming lead data, ensuring the accurate classification of data.

REQUIREMENTS

• Ideally has a Bachelors degree in a technology or computer science-related subject.
• 5+ years of related experience working with large-scale databases that focus on both B2C/B2B data.
• Very strong knowledge of marketing data, tools, and technologies, including CRM systems, CDP/SCV, marketing automation platforms, data warehouses, and dashboard/reporting tools.
• Very strong expertise in data analysis, reporting, and strong proficiency in SQL or equivalent.
• Very strong attention to detail and analytical mindset, with an ability to turn data into actionable insights.
• Excellent communication skills to collaborate with cross-functional teams and key stakeholders, with an ability to explain complex technical concepts to non-technical stakeholders.
• Problem-solving mindset with attention to detail, and can work independently and take initiative.

Key Responsibilities

RESPONSIBILITIES 

• Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis.
• Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation.
• Create, manage and develop audiences and segmentation models for improved audience targeting.
• Gathering marketer requirements to build effective audience lists for marketing campaigns.
• Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation.
• Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement.
• Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of the marketing database.
• Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database.
• Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs.
• Support in the processing and management of incoming lead data, ensuring the accurate classification of data.