Lead Product Manager - Ad Formats (Remote - United States)

Location: New York City, New York, United States

Summary

Yelp is looking for a Lead Product Manager to own ad format strategy and execution across our most important consumer surfaces. In this highly visible and impactful role, youll define how ads look, where they appear, and how they perform. You are responsible for driving improvements to ad design, placement, and layout across Yelps search results page and within Yelp Assistant, our AI-powered chat interface where ads are an emerging and important part of the experience.

 

If youre looking to own a high-impact part of the ads system at a billion-dollar company and would enjoy working closely with engineers, data scientists, designers, and peer product teams, then this is the role for you.

 

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What youll do:

• Own the product strategy and roadmap for ad formats and placements across Yelps core surfaces
• Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
• Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
• Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
• Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
• Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelps highest-traffic surfaces
• Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems

What it takes to succeed:

• Experience as a Product Manager in advertising, monetization, or search with a deep understanding of how ad formats, placements, and ad systems work together
• Customer driven: energized by growing revenue and translating both consumers and businesses needs into concrete features
• Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch
• Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs
• Tech savvy: has experience solving difficult, technically complex ads and product problems
• Strong collaborator: enjoys working across different teams, functions, and product surfaces
• Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient

What youll get:

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience. Based on the anticipated level of experience we are seeking, we expect the compensation range for this role to be between $149,000 and $269,000.

 

• You may also be offered a bonus, restricted stock units, and benefits.
• In the event a candidate is hired into a role that is leveled higher or lower than the role specified in this job posting, the compensation range may vary accordingly.
• A Bachelor’s Degree or an equivalent work experience is required.
• This opportunity has the option to be fully remote in all locations across the US.
• You can find more information about Yelps five star benefits here!

Closing

Responsibilities

• Own the product strategy and roadmap for ad formats and placements across Yelps core surfaces
• Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
• Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
• Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
• Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
• Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelps highest-traffic surfaces
• Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems

Qualifications

• Experience as a Product Manager in advertising, monetization, or search with a deep understanding of how ad formats, placements, and ad systems work together
• Customer driven: energized by growing revenue and translating both consumers and businesses needs into concrete features
• Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch
• Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs
• Tech savvy: has experience solving difficult, technically complex ads and product problems
• Strong collaborator: enjoys working across different teams, functions, and product surfaces
• Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient