Associate Manager, Paid Social (Remote)
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Associate Manager, Paid Social
Team: Paid Social
Location: Remote, United States
Commitment: Full Time
Workplace Type: remote
The Role
Wpromote is looking for a sharp Associate Manager, Paid Social to join our team and help execute full-funnel paid social campaigns for a portfolio of exciting clients. This is a hands-on, individual-contributor role focused on campaign execution, analysis, and client communication — the foundation of Wpromotes paid social discipline, and a growing part of our vision for an integrated paid media team spanning paid social, paid search, creative, analytics, and programmatic.
Were looking for someone whos analytical, strategic, proactive, and conversion-focused, with a hustlers mentality and genuine curiosity about how paid social platforms, AI-enabled tools, and automation are changing the way we work.
You Will Be
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Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X)
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Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives
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Owning day-to-day client communications, including performance updates and next-step recommendations
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Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently
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Collaborating with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy thats integrated into broader cross-channel media plans
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Staying on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and presenting these findings in department meetings and to clients
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Helping lead audits and RFPs to win new business
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Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching
You Must Have
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2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment
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Two- or four-year degree in business, marketing, or a related discipline
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Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.)
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Strong knowledge of Meta Ads Manager
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Familiarity with Google Analytics or similar analytics tools
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Meta Blueprint Certification preferred
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Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
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Continually seeks innovative and breakthrough ideas, approaches, and solutions
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Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail
Nice to Have
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Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr
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Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social
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Interest in contributing to new business pitches, audits, or account growth planning
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