Senior Associate, Client Analytics, GOC

Location: Barranquilla, Colombia; Bogota, Colombia; Medellin, Colombia; Mexico City, Mexico

Department: Technology & Data

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Associate, Client Analytics who will:

• Measure the success of marketing and advertising executions, delivering actionable insights that help MFG teams improve and innovate their work.

• Collaborate with Analytics and cross-disciplinary teams across New York, Chicago, San Francisco, and Los Angeles, supporting continuity and alignment across teams.

• Manage marketing data collection, cleaning, analysis, and evaluation, applying measurement methodologies such as A/B testing, Matched Market Tests, and statistical validation.

• Champion real-time data quality assurance, input, and formatting to support the successful implementation of media measurement initiatives.

• Proactively identify and resolve program and project issues, escalating them appropriately when necessary.

• Transform data into clear, visually compelling presentations.

• Communicate advertising campaign findings through data storytelling, translating results into actionable insights and recommendations.

• Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.

• Stay current on MFG’s product offerings and understand their implications for analytics and measurement.

• Support and occasionally manage conversations with vendors and clients.

We encourage professionals with experience in digital media execution across Search, Social, and Programmatic, combined with strong analytical skills, to apply.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• A bachelor’s degree from a top-tier college, with a 3.0 GPA or equivalent, in Analytics, Technology, Marketing, or Advertising, or equivalent professional experience.

• At least C1 English proficiency or equivalent.

• 1–3 years of professional experience in marketing analytics, preferably within a media agency.

• Proficiency in Excel and PowerPoint; experience with Google Workspace is a plus.

• Exposure to the measurement of both Brand and Direct Response marketing campaigns.

• Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360.

• Strong project management skills, with the ability to manage multiple tasks and priorities.

• Strong verbal and written communication skills, including the ability to present insights clearly.

• Excellent attention to detail, organizational skills, and the ability to work efficiently under pressure.

• Strong analytical thinking and a passion for using numbers and data to solve problems.

• Experience with generative AI tools such as Gemini and ChatGPT is a plus.

• Experience with programming languages such as R, SQL, and Python is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when were together, fostering creativity, collaboration, and connection in this open and supportive environment. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

Please read our Privacy Notice for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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