Sr. Manager, Product Marketing

Location: Canada; Remote (United States)

Department: Marketing

About the role:
Youve been doing PMM at a B2B SaaS company where positioning lives in committee, gets

edited to mush, and ships six months after the product. The product team builds, you get the

deck a week before launch, and “messaging” is whatever survives the legal review. Youve built

AI-assisted research and drafting workflows on your own because the official process is too

slow.

This is that job, inverted.

Were shipping six product marketing campaigns over the next year — cloud marketplace

orchestration, account-based co-sell, AI agents, network account master, ecosystem business

management category leadership, and partner desk PLG. Each one has a real buyer, a complex

mechanical capability that no one else can do, and customer deployments to anchor the story.

Youll take the raw ingredients — the platform capabilities, the customer use cases, the

competitive intel — and turn them into long-form positioning, sales enablement, web copy,

Octave entities, and launch programs. Youll work directly with the CEO, the CPO, and the PM

team. You wont ask permission to use Claude.

Key Responsibilities:

Campaign-Level Positioning & Storytelling

Youll author long-form positioning documents (5–7 pages) for each of the six FY27 product marketing campaigns, iterating with the CEO, CPO, and PM team until the facts are right — then deriving web copy, sales decks, one-pagers, demo scripts, and Octave entities from that foundation. The role requires translating complex platform capabilities like account-based co-sell, network account master, AI agents, and MCP into market-facing language that resonates with the partnership operator persona. Youll own the canonical narrative for each campaign, with every downstream asset tracing back to your source doc.

Sales Enablement & Launch Programs

Youll train BDRs, AEs, and CSMs on new positioning and build enablement assets that make complex capabilities understandable in the field within one quarter of release. Demo scripts, talk tracks, objection handling, and competitive intel are maintained as living artifacts. Youll also run quarterly launch programs for new product releases, coordinating across product, brand and campaigns, and sales.

Customer & Market Intelligence

Youll use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current, feeding insights back to product and brand teams on an ongoing basis. Part of the role is identifying which customer deployments unlock which campaigns and partnering with CS to source case studies, quotes, and reference accounts. Youll own Octave as the canonical source of WorkSpan positioning — covering value props, personas, buyer signals, and competitive battlecards.

AI-Native PMM Workflow

Youll use Claude, Octave, deep research, and other AI tools as your default — drafting in Claude is the baseline, not the exception. This includes building PMM workflows like skill files, prompts, and templates that compound value across the team. The expectation is operating at 3–5x the throughput of a traditional PMM by leveraging AI for first drafts, research synthesis, and asset derivation.

Qualifications:
5–7+ years in B2B SaaS product marketing with measurable wins on launch programs, category creation, or competitive displacement. Youve worked on complex platform products where the value isnt obvious from the UI — think orchestration, infrastructure, and multi-stakeholder workflows. Youve fought to own positioning end-to-end and won. And you instinctively reach for AI tools to compress drafting, research, and synthesis — its just how you work.

About the Company

About WorkSpan

The next era of growth is being driven by business interoperability. Cloud, genAI, solutions combining services and software- more and more, companies outpace their competition not just through building superior products, but by creating stronger partnerships, paths to market, and better business models for winning together. Cloud providers, service providers, tech partners and resellers are teaming up to win more deals together through co-selling.

WorkSpan is building the world’s largest, trusted co-selling network.

WorkSpan already has seven of the world’s ten largest partner ecosystems on our platform and $50B of customer pipeline under active management. AWS, Google, Microsoft, MongoDB, PagerDuty, Databricks and dozens of others trust WorkSpan to accelerate and amplify their ecosystem strategies.
With a $30M series C and backing from world class investors Insight Partners, Mayfield, and M12, WorkSpan is poised to drive the future of B2B. Come be a part of it.

Join our team for the opportunity to:
● Own your results and make a tangible impact on the business
● Develop a deep understanding of GTM working closely with leadership across sales & marketing
● Work with driven, passionate people every day
● Be a part of an ambitious, supportive team on a mission