Marketing Operations Analyst (RevOps) - ShareGate

Location: Canada - Remote

Department: Revenue Operations

Your role

ShareGate is a close to $100M ARR business that grows through two very different engines: inbound and channel. Weve just finished our CRM migration and locked down our revenue architecture, which means for the first time the data is clean enough to answer the question weve never been able to answer properly — what marketing actually drives revenue, and where the next dollar should go. This role exists to own that answer. Youll be the analytical counterpart to our marketing ops lead, working side by side with ShareGates Director of Marketing to turn campaign and attribution data into decisions the marketing team and the exec team can act on.

Your impact: 

• Own ShareGates marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives, so attribution questions get one clear answer;
• Drive marketing performance by diagnosing whats working and what isnt across inbound and channel, so budget shifts to the highest-return programs every quarter instead of every fiscal year;
• Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality — so the team plans against measured conversion rates, not assumptions;
• Integrate AI into the analysis workflow — we run on Claude — to compress the time from question to answer from days to hours, and to make deep-dive analysis a weekly habit rather than a quarterly project.

Your team

The next 6 to 12 months are a build. This role has never existed at Workleap, and youre inheriting a business that just finished cleaning its foundations: the CRM migration is done, the revenue architecture is set, and attribution visibility is still scattered across two systems. Your first mandate is to make that architecture coherent and legible — then use it to tell ShareGates marketing team where to invest and where to pull back. 

RevOps at Workleap is split into two halves. One is Systems & Operations, which owns automation, CRM architecture and AI GTM tooling. The other — yours — is a group of GTM business partners embedded with the business units they serve, accountable for their stakeholders performance: forecasting, funnel conversion, quota attainment, velocity. Youll report to the Director of RevOps and pair tightly with our Marketing Ops Manager, who owns the systems and campaign execution, while you own the data and its interpretation.

What youll bring

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company;
• Deep hands-on HubSpot expertise — non-negotiable. Youve built, broken and rebuilt campaign, lifecycle and reporting logic inside it;
• A real command of attribution models — first touch, last touch, multi-touch — and the judgment to know which one answers which question;
• Fluency with the mechanics underneath: UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy;
• An analysts instinct: you chase the why behind a number before anyone asks you to;
• The ability to take a messy dataset and turn it into a two-slide answer a CRO can act on;
• Deliberate daily use of AI to accelerate your own analysis — not just to draft copy;
• Bonus: experience with HockeyStack or a comparable attribution platform.

Most of this sounds like you? Apply.

What the job comes with

• Base salary: $100k to $130k / OTE: $110k–$140k. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidates region to align with local market conditions.
• LTIP program, share in Workleaps long-term growth;
• RRSP + Family health insurance + telemedicine + annual wellness budget;
• Flexible vacation policy;
• Remote work, with access to our Montreal office;
• In-person gathering twice a year;
• Claude access, for everyone.