Sales Development Representative

Location: Remote, USA

Department: Sales and Account Management

The Role

As a Sales Development Representative (SDR) at Wisetack, you are responsible for generating qualified pipeline through outbound prospecting. You’ll engage home services business owners, introduce Wisetack’s financing solutions, and convert cold outreach into high-quality opportunities for Account Executives.

This is a high-activity, metrics-driven role focused on creating new opportunities—not waiting for them. Success is defined by consistent pipeline generation, strong conversion rates, and disciplined execution, and collaborating with your account executives.

Responsibilities

• Stay current on emerging AI capabilities and experiment with new ways to work more efficiently and effectively
• Generate pipeline through outbound prospecting (calls, email, SMS) targeting home services businesses
• Engage & qualify inbound leads in a timely manner
• Identify and engage decision-makers, turning cold outreach into qualified meetings
• Maintain strong funnel conversion rates (connect → conversation → meeting → opportunity)
• Build and prioritize target account lists using tools like ZoomInfo
• Effectively qualify prospects (revenue, ticket size, financing usage, sales process) & handle objections on prospect calls
• Partner closely with Account Executives for collaboration and seamless handoffs
• Maintain accurate CRM data and execute structured outreach cadences
• Maintain and track performance against KPIs (activity, meetings, pipeline) and continuously improve messaging 

Requirements

• 2+ years of experience in outbound prospecting or a high-volume, customer-facing role
• Bachelor’s degree
• Strong phone presence with the ability to build trust quickly
• Familiarity with fintech, payments, or consumer financing
• Experience using Salesforce, Salesloft, ZoomInfo, AI-powered prospecting tools, or similar technologies
• AI-forward mindset with an eagerness to adopt emerging tools that improve research, personalization, productivity, and results
• Growth-oriented and adaptable, with the ability to thrive in a fast-paced, changing environment
• Highly organized, resilient, and motivated by results

Bonus points

• Experience selling into home services (HVAC, plumbing, roofing, etc.)
• Background in B2B, fintech, or startup environments
• Track record of top performance in outbound roles

Conclusion

The base salary for the position is $75,000, plus annual target variable of $15,000, equity, and benefits. Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level and competencies.

Spend a little time on our About Us page and check out our Press page and our blog for more. If you think this might be a fit, we’d love to hear from you!