Senior Meta Paid Social Executive

Department: Marketing

Employment Type: Full Time

Location: Leeds, Gildersome, United Kingdom, Remote

About Vintage.com

About the Team

Why This Role Matters

Why the role exists

As a Senior Paid Social Executive, you’ll play a hands-on role in managing, optimising and scaling Paid Social activity across Vintage.com. Meta is at the core of this position.

We’re looking for someone with strong practical experience who can step into an established Meta account, understand how it is structured and performing, and start making informed decisions quickly.

You’ll be comfortable working directly in Meta Ads Manager every day: building campaigns, diagnosing performance changes, making optimisation and scaling decisions, testing creative and audiences, and understanding how tracking and attribution affect the decisions we make.

This role is for someone who has moved beyond learning the fundamentals. You’ll still work collaboratively with the wider Performance Marketing team, but you’ll be expected to operate with a high degree of independence and bring your own judgement and experience to the accounts.

What success looks like

• You quickly develop a strong understanding of our Meta account, campaign structure, customer acquisition model and performance drivers.
• You confidently manage significant areas of Meta activity with limited day-to-day supervision.
• Campaign performance is actively optimised rather than simply monitored.
• You can diagnose why performance has changed and determine the appropriate action.
• Scaling decisions balance volume, efficiency and lead quality.
• Creative testing is structured, purposeful and translates into actionable learning.
• Tracking, conversion and attribution issues are identified, investigated and resolved quickly.
• You bring ideas and experience into the team rather than relying solely on an established playbook.
• Paid Social activity becomes faster, more effective and easier to scale.
• You support less experienced colleagues in developing stronger Paid Social judgement and technical capability.
  
  

What You’ll Do

Meta Campaign Ownership & Optimisation

• Take hands-on responsibility for building, launching, managing and optimising campaigns within Meta Ads Manager.
• Quickly understand existing account structures, campaigns, audiences, budgets, tracking and performance patterns.
• Make informed decisions around campaign structure, budgets, audiences, placements, optimisation and scaling.
• Diagnose underperformance and identify whether issues relate to audience, creative, campaign setup, tracking, conversion or wider customer behaviour.
• Identify opportunities to scale successful activity while protecting efficiency and lead quality.
• Maintain strong standards of account structure, campaign accuracy and quality assurance.
• Challenge existing approaches where performance data suggests there is a better way.
• Support strategic testing and expansion into other Paid Social platforms.
  
  

Creative Performance & Testing

• Own structured creative testing across formats, concepts, hooks, messaging and audiences.
• Identify what is driving creative performance rather than relying solely on topline metrics.
• Translate performance data into clear and actionable briefs for Creative teams.
• Work collaboratively with Creative colleagues to develop new hypotheses and testing priorities.
• Build a strong understanding of creative fatigue, iteration and winning characteristics.
• Ensure testing generates usable learning rather than isolated campaign results.
• Use approved AI tools where appropriate to accelerate ideation, analysis and creative workflows.
  
  

Data, Tracking & Technical Understanding

• Confidently work with Meta pixels, events, conversions and campaign tracking.
• Identify and investigate discrepancies between platform and internal performance data.
• Work closely with Data colleagues on tracking, attribution and reporting issues.
• Understand how tracking quality affects optimisation and campaign decision-making.
• Analyse performance across metrics including CPL, conversion rate, lead quality and acquisition efficiency.
• Turn complex campaign data into clear commercial recommendations.
• Contribute to daily, weekly and monthly performance reporting.
  
  

Paid Social Development

• Bring practical experience from previous Paid Social environments into the team.
• Support the testing and development of channels including TikTok, Pinterest and other emerging opportunities.
• Evaluate whether learnings from Meta can be transferred effectively into other platforms.
• Stay close to platform changes and understand how they may affect campaign structure, targeting, measurement or creative.
• Identify opportunities to improve the way we work, test and report.
  
  

Collaboration & Team Contribution

• Work closely with Performance Marketing, Creative, CRM, Data and wider Growth colleagues.
• Provide clear recommendations rather than simply reporting what has happened.
• Share knowledge and practical Paid Social expertise with less experienced colleagues.
• Support the development of Paid Social Executives through day-to-day guidance and knowledge sharing.
• Raise issues early and take ownership of getting them resolved.
• Balance immediate performance decisions with longer-term learning and testing.
  
  

What You’ll Bring

Essential

• Strong, recent and hands-on experience optimising campaigns directly within Meta Ads Manager.
• Demonstrable experience independently building, launching, optimising and scaling Meta campaigns.
• Strong knowledge of Facebook and Instagram advertising and how Meta campaign performance is influenced by account structure, creative, audiences, budgets and optimisation.
• Experience diagnosing campaign performance issues and deciding what action to take.
• Confidence in making optimisation and budget decisions using performance data.
• Strong practical understanding of creative testing within Paid Social.
• Hands-on experience with Meta pixels, events and conversion tracking.
• Understanding of attribution and the limitations of platform reporting.
• Strong analytical judgement and the ability to turn performance data into action.
• Experience working with meaningful Paid Social budgets and multiple live campaigns.
• Strong attention to detail and high standards of campaign execution.
• Ability to work independently while collaborating effectively with specialists across Creative, CRM and Data.
• Confidence sharing your opinion, challenging assumptions and explaining the reasoning behind your recommendations.
  
  

Helpful

• Hands-on experience with platforms such as TikTok Ads, Pinterest Ads, Twitter/X or YouTube.
• Experience operating Paid Social activity across multiple markets.
• Experience in ecommerce, DTC or high-volume lead-generation environments.
• Experience working closely with Creative teams to improve performance marketing assets.
• Familiarity with reporting and BI tools such as Looker, Tableau or Power BI.
• Experience mentoring or supporting the development of junior Paid Social colleagues.
• Experience using AI tools to support creative development, copywriting or performance analysis.

Living Our Values

• Take ownership of Paid Social performance and act when something needs attention.
• Stay curious and continually test new ideas rather than relying on assumptions.
• Be rigorous about campaign accuracy, tracking and data quality.
• Share performance openly, including when a test or decision hasn’t produced the result expected.
• Work as one team across Performance Marketing, Creative, CRM and Data.
• Use your experience to help others learn and raise the capability of the wider team.