Head of Marketing

Department: Marketing

Employment Type: Full Time

Location: Remote, Remote

The Opportunity

• Build and lead a commercially focused marketing function that generates demand, pipeline and brand awareness.
• Develop customer-led propositions, messaging and positioning that connect with employers across our priority sectors.
• Create full-funnel marketing strategies that move audiences from awareness through to meaningful commercial conversations.
• Build segmentation, Ideal Customer Profiles and campaign strategies that improve targeting and conversion.
• Partner closely with Employer Growth to ensure marketing contributes directly to pipeline quality and commercial performance.
• Use customer insight, market research and campaign performance data to continually improve strategy and decision-making.
• Develop our brand profile through content, thought leadership, PR, events and storytelling that builds trust and credibility.
• Coach and develop the marketing team, creating clear priorities, accountability and a culture of continuous improvement.

This role is for you if...

• Led B2B marketing teams with direct accountability for pipeline, customer acquisition or revenue growth.
• Built, transformed or professionalised a marketing function, team or operating model.
• Influenced founders, executives or Boards and been prepared to challenge an established view with evidence.
• Operated successfully where resources, structure and information are imperfect.
• Used customer insight and Customer voice to materially change a proposition, positioning or commercial strategy.
• Marketed complex, technical or consultative propositions where value needs explaining rather than being immediately obvious.
• Developed ICPs, segmentation, vertical strategies, propositions and messaging around genuine customer problems.
• Created demand in markets where customers were not necessarily already looking for the solution.
• Built strong Marketing–Sales alignment, including CRM discipline, lead qualification, sales enablement and shared commercial priorities.
• Used data and experimentation to understand what is and isnt working, stopping or changing activity rather than defending it.
• Built credibility through thought leadership, content, PR, events, partnerships and external networks, not simply paid acquisition.

•  Commercially curious & customer obsessed – you get underneath customer problems and the whole growth system, using customer, market and sales insight to understand where the opportunity is and what will drive growth.  

• Builder mentality – youre energised by creating what doesnt yet exist, able to build propositions, capability, processes and Marketing–Sales ways of working, while remaining hands-on enough to make them happen.  

• A Momentum Creator – combining pace with judgement, tests rather than assumes, makes decisions without perfect information, adapts quickly when something isnt working and keeps the business moving forward. 

Why join Tiro?