Head of Branded Product Partnerships, Director

Location: Copenhagen Hub - Løvstræde

Time Type: Full time

Job Description

Job Description

Just imagine creating non-brick products with globally recognized brands that spark new ways for consumers to connect with the LEGO® brand. Then make it real!

About the role

As our Head of Branded Product Partnerships in our Global Licensing and Extended Line (LEL) organization, youll lead the strategy, development, and growth of a global portfolio of branded non-brick product collaborations based in Copenhagen (outbound product partnerships). Youll identify new opportunities, shape partnership roadmaps, build strong external relationships, and bring innovative consumer products to market. Working closely with senior leaders and cross functional teams, youll help strengthen brand relevance, drive commercial performance, and expand how consumers engage with the LEGO® ecosystem around the world.

Required Qualifications

• Delivered product-focused brand partnership strategies that created measurable brand and business impact in a global environment.

• Built and managed partnerships from concept development through commercial launch.

• Proven track record in working with multiple internal and external stakeholders in an international context.

• Negotiated complex agreements that created value for both partner organizations and the business.

• Directed multiple projects and priorities while maintaining quality and momentum.

• Applied performance analysis to identify opportunities for portfolio growth and optimization.

Preferred Qualifications

• Completed a Masters degree in a business-related discipline or equivalent professional experience.

• Managed branded product portfolios across multiple markets and audiences.

• Worked within licensing, consumer products, or related partnership-led business models.

What youll build

• A clear global strategy and roadmap for branded product partnerships.

• A portfolio of collaborations that strengthens consumer engagement and brand relevance.

• Trusted relationships with external partners that support long-term growth.

• Strong alignment across internal and external stakeholders to deliver successful initiatives.

• New opportunities that expand the reach of branded products and experiences.

• Commercial insights that help evolve and strengthen the partnership portfolio.

If youve worked in a role where you developed partnerships, negotiated commercial agreements, and delivered growth through branded products, youll feel at home here. What matters most is your ability to turn strategy into results and create value through meaningful collaboration.

Life on the team

Youll join the Global Licensing & Extended Line organization, where we expand the LEGO brand ecosystem through relevant products and experiences. Were a collaborative team that works across markets, channels, and audiences to build strong partnerships and create new consumer connections. Curiosity, confidence, relationship building, innovation, and a proactive approach are all part of how we work together and achieve shared goals.

What success looks like

Success comes from building a partnership portfolio that strengthens consumer love for the LEGO brand and also delivers commercial value as a secondary priority. Over the next 12 to 18 months, youll help shape the future direction of branded product partnerships and identify new opportunities for growth. Youll work closely with senior leaders, product development teams, and external partners to bring ambitious ideas to life and ensure lasting impact.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if youre interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know youll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.