Marketing Campaigns Lead

Location: USA (Remote)

Description

Terra is the AI-native agentic pentesting platform. We run continuous, change-triggered offensive security across web apps, external networks, AI systems, and internal infrastructure, with a human on the loop. Were Series A, moving fast, and building the campaign engine that will carry us through the next stage.

The role

You own campaigns end to end. Concept to launch to reporting. Product launches, partner co-marketing, ABM plays, event-driven pushes, always-on nurture. You define what a campaign is at Terra and then you run it.

Youll partner closely with PMM on messaging and positioning, and with Field and Growth on distribution, targeting, and pipeline goals. Youll either produce the assets yourself or brief and manage our in-house creative producer to get them done. Both muscles matter.

This is an IC role. No direct reports. Youre the campaign owner, not the campaign manager.

What youll do

• Own the campaign calendar and every campaign on it: brief, plan, build, launch, measure, iterate
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• Translate PMM messaging into channel-ready creative, copy, and journeys across email, paid, web, social, and events
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• Run partner co-marketing campaigns with names like CrowdStrike, Palo Alto, and the coalitions we sit inside
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• Ship the assets. Landing pages, emails, ad copy, one-pagers, nurture flows, sales enablement. Either you write and build, or you brief the producer and drive it to done
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• Instrument every campaign so we know what worked, what didnt, and what to double down on
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• Build the process. We have some. Youll sharpen what exists and add whats missing without turning us into a bureaucracy

Logistics

• Remote, US-based
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• Travel 10-20% for conferences, offsites, customer visits, and partner meetings
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• Base $145K-$180K depending on experience, plus bonus and equity
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• Reports to the CMO

How to apply

Send a resume and a short note on the best campaign youve run and what made it work. No cover letter templates. 

is used for creating requisitions from scratch

Requirements

• 6-10 years in B2B marketing, with real campaign ownership on your resume, not just execution
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• Cybersecurity experience, non-negotiable. You know how CISOs buy, how security marketing lands, and how to write copy that doesnt get eye-rolled by a technical audience
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• Partner marketing chops. Youve run joint campaigns with ecosystem partners and know how to navigate legal, brand, and timeline friction
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• Scrappy. You can write the email, build the landing page, brief the designer, pull the report, and run the retro, all in the same week
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• Comfortable in the gray zone between heres the playbook and figure it out. You can execute in a defined process and build one where none exists
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• Strong writer. If you send us a cover letter that reads like ChatGPT wrote it, well know
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• Bonus: experience marketing an AI-native product, or coming from a Series A / B startup that scaled its marketing motion