Director of Social Media - Medical Aesthetics

Department: Corporate

Employment Type: Full Time

Location: Palo Alto, California, Remote - USA, Remote

Key Responsibilities

• Design the operating model for an internal social media agency serving 500+ providers, including service tiers (e.g., self-serve resources, group programs, and high-touch support for top performers), intake, and prioritization 
• Build and lead a team of social strategists, content creators, editors, and production resources and decide which capabilities to hire in-house versus source from contractors 
• Set the agencys budget, goals, and roadmap, and report on performance to leadership 

• Lead team in the creation of playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries providers can use on their own accounts 
• Develop training and coaching programs covering content creation, on-camera presence, platform best practices, and patient engagement 
• Organize content production, including in-clinic shoots, before-and-after photography standards, and video, so providers have a steady supply of high-quality content 
• Identify and invest in high-potential providers and build a bench of provider creators 
• Translate provider content into brand and paid opportunities

• Lead SkinSpirit’s enterprise social media strategy, elevating the brand across consumer and industry audiences and positioning SkinSpirit as a trusted, leading voice in aesthetics
• Develop and manage a robust content production pipeline 
• Manage social media agencies and contractors to support and
• Oversee content strategy and execution across Instagram, TikTok, and YouTube, tailoring storytelling to each platform’s formats, audience behaviors, and algorithms 
• Own SkinSpirit’s social content calendar, balancing campaign and launch moments, trend-driven content, treatment and provider education, and always-on storytelling 
• Partner closely with the VP of Brand & Creative to concept and deliver social-first content that is elevated, on-brand, and platform-optimized 
• Collaborate with the Director of PR and Director of Growth Marketing to align social with PR moments, launches, promotions, and paid campaigns, ensuring an integrated brand presence across channels 
• Drive social analytics, social listening and performance reporting, translating results into clear, actionable recommendations for senior leaders 
• Lead, mentor, and elevate a team of two, fostering a culture of creativity, accountability, and continuous testing and learning 
• Evaluate and test emerging platforms, features, formats, and AI tools to keep SkinSpirit at the forefront of social innovation and improve team efficiency

Skills, Knowledge and Expertise

• 5+ years of experience in social media marketing, including leading social strategy for a consumer brand; experience in beauty, aesthetics, wellness, or healthcare preferred 
• Proven people management experience, with a track record of leading, coaching, and developing high-performing teams 
• Deep expertise across Instagram, TikTok, and YouTube, with a strong understanding of platform algorithms, formats, and best practices 
• Proven track record of building content strategies and editorial calendars that drive brand awareness, engagement, and community growth 
• Strong analytical skills, with hands-on experience in social analytics, reporting, and social listening tools (e.g., Sprout Social, Archive)
• Ability to set long-term vision and dive into the details to support the team in execution 
• Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders 
• Deep curiosity and a passion for staying current on social trends, culture, and changing platform dynamics 
• Bachelor’s degree required 

• Prolonged periods of sitting at a desk and working on a computer
• Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear

Benefits