Senior Lead, Paid Social

Team: Paid Social

Location: Remote, Philadelphia, PA, San Diego, CA

Commitment: Full-time

Workplace Type: remote

Salary:

Role Highlights

• Evangelize Seers vision within Paid Social, working closely with Seers Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam toward being an industry leader in AI, automation, machine learning, and holistic search strategies
• Drive full-funnel Paid Social strategy through an integrated approach, leveraging deep expertise across a variety of paid social channels (Meta, LinkedIn, Pinterest, TikTok, Reddit, and more) while collaborating closely with divisions like Creative and SEO to grow your clients bottom line
• Own the test, learn, and iterate mindset across the client portfolio, running tests on Seers own accounts first before rolling recommendations out to clients, treating our media budget as the proving ground for new platforms, formats, and AI-driven workflows
• Leverage your Paid Media expertise across other paid channels (Paid Search, Display, Programmatic) to drive an integrated approach to Paid Social strategy
• Lead a team of 4 to 6 direct reports, setting a bar for excellence and evidence-backed thinking that your team rises to meet, and take ownership of how that team grows and develops over time
• Drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Paid Social and Creative offering
• Oversee day-to-day campaign strategy and management for 3 to 4 accounts, implementing industry best practices and making recommendations at scale, backed by what youve actually tested
• Develop strong frameworks for building Seers Paid Social Book of Business within the current client portfolio and within new and developing industries and channels
• Build strong, lasting client relationships using Seers values as your compass, positioning your team as an extension of theirs and taking their wins and losses as your own Play a key role in growing divisional revenue through cross-selling and up-selling, working closely with our business development team to identify, qualify, and close projects
• Create and maintain scalable processes that support our AI transformation and holistic strategy in social, driving buy-in and excitement across our Paid Social division
• Push Seers public reputation in Paid Social from competent to category-leading, through original points of view, case studies, and thought leadership grounded in work youve actually done
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Essential Skills

• You have led and scaled a team of 2 or more direct reports, and youve shaped how that team grows, not just how it performs day to day
• You treat Paid as a testing discipline end to end, which means youre already testing AI tools and workflows in your own work, not waiting for someone else to prove them out first. Before you form a point of view on a channel, feature, or platform change, youve already run it on either clients or Seers own accounts
• You are someone who challenges the status quo and brings the team along with you to think about new ways to evolve our Paid Social program and our UVP to clients
• You want Seer to be known publicly as one of the best in the industry at Paid Social, not just a safe, competent choice
• You have managed Paid Social campaigns across a wide range of industries, engines, and management platforms, and you know when and where automation and machine learning can get your teams time back
• You have experience in emerging channels like TikTok and Reddit, and in pitching full-funnel strategies that incorporate creative design, supplemental marketing channels, and measurement plans
• You have experience partnering with leadership on strategy or account decisions that extend beyond your own book of business
• You take a data-driven, holistic approach to Paid Social, pulling in signal from Creative, SEO, and Analytics to build smarter strategies
• You are skilled at developing and recognizing talent, whether thats coaching up a team member whos still finding their footing or making sure a strong quarter gets seen
• You are quick to kick up a new opportunity and run with it, making data-driven, actionable recommendations that create value for your clients
• You have a habit of sharing what you learn, through 1:1s, Lunch n Learns, webinars, blogs, case studies, or speaking engagements
• You are savvy with Excel, Google Suite, and data viz tools, and you understand data sources, data constructs, and the basics of SQL
• You have an eye for great talent, finding it, keeping it, and growing it
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30/60/90

• First 30 Days — Learn

• Complete division training and begin supporting clients and your team of direct reports

• Run your first test on a Seer account and share what you found with the team

 
• 60 Days — Build

• Be fully ramped on your 3 to 4 accounts and actively developing your 4 to 6 direct reports

• Bring a documented point of view (with receipts) to the team on a platform, format, or AI workflow youve tested

 
• 90 Days — Lead

• Operate at full capacity, owning your book of business and your teams growth independently

• Have a visible piece of thought leadership in motion, internal or external, that reflects your tested point of view

This might not be the right role for you if

• Time management, context-switching, and juggling multiple projects and people is genuinely difficult for you
• Youre inclined to adopt other peoples takes on a platform or tactic rather than testing it yourself
• Continued learning and innovation, including with AI, isnt something you want as a baseline expectation
• Youd rather execute a plan than help set one for your team or the division
• Change management is hard for you and you struggle adapting to new tools and processes