[TUMI] Marcomm. Asst. Manager(과장)

Location: Seoul, Korea, Republic of; Hybrid

1) Digital Marketing & Customer Acquisition

- Develop and execute brand-aligned, data-informed digital marketing plans to strengthen brand awareness and consideration, attract qualified new customers, and support conversion.

- Lead digital media planning and execution in partnership with media agencies, balancing brand-building objectives with measurable campaign performance.

- Collaborate with APAC and Global Marketing teams to activate global and regional brand campaigns through local digital channels, working closely with the PR & Influencer Marketing Specialist to amplify approved content through paid digital media.

- Analyze audience insights, reach, engagement, traffic quality, and conversion to continuously enhance campaign effectiveness.

- Collaborate with APAC and local e-commerce teams to align digital marketing initiatives with customer acquisition and online conversion objectives.

2) CRM & Customer Engagement

-Shape and enhance end-to-end CRM customer journeys across acquisition, engagement, purchase, and retention, ensuring a consistent and personalized brand experience across online and offline touchpoints.

- Plan and execute retail-focused CRM campaigns and clienteling initiatives with retail teams, including targeted outreach, campaign messaging and delivery, exclusive event invitations, and post-purchase engagement.

-Partner with APAC CRM, local e-commerce, and retail teams to align customer journeys and communication touchpoints, while driving improvements in CRM capabilities and client experiences.

- Leverage customer insights and CRM campaign performance to identify targeted engagement opportunities, strengthen client relationships, and drive long-term loyalty and retention.

3) Retail & Trade Marketing

-Lead the planning and execution of retail marketing initiatives, store activations, and client engagement programs, aligned with TUMIs brand standards and local business priorities.

-Partner with retail and sales teams to elevate in-store experiences, encourage store visits, and support commercial objectives.

-Connect retail initiatives with CRM and digital touchpoints, evaluating their contribution to engagement and sales.

4) Project & Performance Management

-Take end-to-end ownership of assigned marketing projects, from planning and execution through performance evaluation.

-Manage budgets, agency partners, and timelines with a high standard of execution and attention to detail.

-Define and monitor meaningful KPIs, translating performance data and customer insights into actionable recommendations.

- Proactively identify growth opportunities and collaborate with APAC and Global Marketing teams, as well as local stakeholders, to ensure effective, brand-aligned execution.