[Samsonite Korea] Marcomm. Specialist(대리)

Location: Seoul, Korea, Republic of; Hybrid

Job description

• Plan and prioritize marketing investments with strategic budget allocation to maximize impact
• Collaborate closely with the APAC regional marketing team to ensure alignment with global brand direction and identity
• Develop brand-specific marketing strategies and implement an effective media mix to enhance brand equity in Korea
• Strengthen brand communication through digital/social media, and other type of media to increase consumer engagement across various touchpoints
• Drive sales conversion among the 30s~40s target segment by executing various marketing initiatives that build preference and consideration
• Lead the creation of marketing communication assets for Samsonite, especially social media and influencer contents
• Draft press releases and media materials, while monitoring market trends and competitor activities with PR agencies
• Manage agency relationships, evaluate performance by project, and make informed decisions on contract renewals
• Manage marketing spend, ensuring all activities and campaigns are executed cost-effectively within the assigned budget
• Provide regular reporting on successful marketing activities to the APAC regional team