Sr Channel Marketing Specialist

Location: Melville, NY, United States; Hybrid

The Channel Market Manager is responsible for driving best-in-class marketing to, with, and through Resideo’s channels, including a strong focus on security distribution partners. This role will lead push marketing strategies, ensuring alignment with Resideo’s strategic priorities to generate demand, accelerate sell-through, and build a measurable pipeline of business. The incumbent will create and execute joint marketing plans, while also influencing channel behavior through targeted push strategies, promotions, and distributor engagement. The role requires both independent execution and strong cross-functional collaboration.

*Lead the evaluation, optimization, and execution of channel marketing strategies.

*Develop and execute integrated channel marketing plans targeting security distribution, wholesale partners, and key end-user verticals.

*Drive channel “push” strategy, including promotions, pricing initiatives, and distributor activation to accelerate inventory movement and increase sell-through.

*Successfully launch new products within the security distribution channel, ensuring distributor readiness, sales enablement, and rapid market adoption.

*Measure, track, and optimize campaign performance, delivering actionable insights to improve ROI and effectiveness.

*Collaborate cross-functionally with sales, product marketing, and marketing teams to align on priorities, messaging, and growth initiatives.

*Partner closely with sales leadership to drive demand, support pipeline development, and deliver revenue across distribution channels.

*Work with Pro marketing to develop positioning, messaging, and content to support new product introductions and lifecycle campaigns.

*Support distributor enablement through merchandising, in-branch activations, and point-of-purchase materials.

*Own and manage marketing budgets aligned to channel initiatives

*Oversee Marketing Development Fund (MDF) programs, ensuring strategic investment and clear ROI tracking.

*Lead product transition initiatives, ensuring clear communication and alignment across distributors, customers, and field sales teams.

*Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience.

*Ensure accuracy and consistency of product data and marketing assets across distributor platforms and digital tools.

*Maintain distributor and partner portals, providing up-to-date product, pricing, and marketing resources.

*Develop and distribute field communications to keep stakeholders informed of product updates, programs, and key initiatives.

*Design and execute advertising and integrated marketing campaigns to increase brand visibility, support sell-through, and drive growth within the security distribution channel.

*Plan and launch integrated marketing campaigns to increase awareness, support distributor sell-through, and drive growth within the security channel

 

MUST HAVE
• 3+ years-experience with relevant industries, including security, residential new construction, smart home, and distribution.
• 3+ years-experience with B2B sales, distributor channels (with emphasis on security distribution).
• Ability to travel as directed (up to 20% travel may be required.)

 

WE VALUE
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

 

WHATS IN IT FOR YOU
-Own High-Visibility Marketing Initiatives – Lead channel programs that directly drive demand, revenue, and business growth.
-Make a Measurable Impact – Influence product launches, distributor engagement, and go-to-market strategies across a key growth channel.
-Collaborate with Industry Leaders – Partner cross-functionally with sales, marketing, and product teams to shape the future of smart home and security solutions.

 

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About Us

Resideo is a global leader in smart home and building solutions, with trusted brands including Honeywell Home, First Alert, and Resideo helping people feel more comfortable, secure, connected, and in control every day. Our products and technologies are found in more than 150 million homes and businesses worldwide. From intelligent climate solutions to security, sensing, water, and connected home technologies, Resideo develops and manufactures products designed to simplify everyday life and help protect what matters most. Our global teams span engineering, manufacturing, software, product management, supply chain, customer experience, and more — all working together to shape the future of connected living through innovation, quality, and meaningful real-world impact. At Resideo, our teams help create products and experiences that make everyday life more comfortable, secure, and connected for millions around the world. Learn more at www.resideo.com.

You can find out more about how the talent community works here: Resideo Talent Community Terms. Our recruitment privacy notice Resideo -Recruitment Privacy Notice - Dec 16 2022 describes in more detail how we process your personal data and how you can exercise your personal data rights.

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The Channel Market Manager is responsible for driving best-in-class marketing to, with, and through Resideo’s channels, including a strong focus on security distribution partners. This role will lead push marketing strategies, ensuring alignment with Resideo’s strategic priorities to generate demand, accelerate sell-through, and build a measurable pipeline of business. The incumbent will create and execute joint marketing plans, while also influencing channel behavior through targeted push strategies, promotions, and distributor engagement. The role requires both independent execution and strong cross-functional collaboration.