Lead - Product Marketing

Location: Boston, MA; Remote (New York, New York, US); Remote (Washington, District of Columbia, US)

Department: Marketing

The Opportunity

Were seeking an exceptional Product Marketing Lead to define and drive our product marketing strategy as we scale within the pharmaceutical and life sciences sectors. This is a rare opportunity to join a high-impact technology company in a major growth stage, where youll own the entire product marketing function and directly influence how the market understands and adopts our platform.

What Youll Do

Go-to-Market Strategy

• Define and execute GTM strategies to drive awareness, demand, and adoption.
• Craft positioning and messaging for BD, Licensing, and S&E teams.
• Lead product launches and integrated campaigns.
• Align with Sales and Product on personas, buyer journeys, and value props.
• Use market and customer insights to guide strategy.

Conferences & Events

• Own strategy for key industry events (BIO, Biotech Showcase, partnering).
• Manage booth presence, speaking ops, and networking initiatives.
• Create high-impact collateral and demos; drive post-event pipeline conversion.

Campaigns & Content

• Build multi-channel campaigns (email, digital, ABM) to generate qualified leads.
• Develop case studies, ROI stories, and sales enablement tools.
• Collaborate with design for clear, engaging marketing assets.
• Ensure brand consistency and thought leadership across all touchpoints.

Sales Enablement & Success

• Equip Sales to articulate value and close deals.
• Maintain competitive intelligence and customer insights.
• Train teams on messaging, positioning, and new releases.
• Track performance and optimize GTM effectiveness.

Who You Are

Essential Qualifications

• 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
• Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
• Proven track record developing and executing successful go-to-market strategies and product launches
• Strong understanding of complex, technical products and ability to translate features into business value
• Demonstrated success building marketing campaigns that generate measurable pipeline and revenue impact
• Experience with conference planning, event marketing, and field marketing strategies

What Sets You Apart

• Exceptional storytelling and communication skills; can make complex AI/data concepts accessible and compelling
• Strategic thinker with strong execution skills and attention to detail
• Data-driven mindset with ability to track, analyze, and optimize marketing performance
• Self-starter who thrives in ambiguous, fast-paced startup environments
• Collaborative team player who works effectively across Sales, Product, and Leadership
• Creative problem-solver with a bias toward action and experimentation
• Passion for healthcare innovation and improving patient outcomes

Bonus Points

• Prior experience in pharma Business Development, Licensing, or related functions
• Background marketing AI/ML, analytics, or decision intelligence platforms
• Experience with ABM platforms, marketing automation tools (HubSpot, Marketo), and CRM systems
• Design skills or experience working closely with designers
• MBA or advanced degree in business, marketing, or life sciences
• Track record building marketing functions at early-stage companies

What We Offer

• Impact: Your work directly enables breakthrough therapies to reach patients faster
• Ownership: Build and lead the product marketing function from the ground up
• Growth: Shape our brand and market presence during a critical growth phase
• Compensation: Competitive salary, performance bonus, and equity
• Team: Collaborative, mission-driven colleagues passionate about transforming biopharma

Location

We are a remote-first company, but looking for team members to be located in the Northeast (Boston, New York, DC, etc.)

About the Company

About Prudentia Sciences

Prudentia Sciences is an AI-powered technology platform transforming how biopharma, biotech, and life sciences investors approach portfolio management, due diligence, and value/risk simulation. Our platform accelerates investment in breakthrough therapies by:

• Empowering biopharma to accelerate drug pipelines, maximize ROI, and achieve clinical and commercial success for greater patient impact
• Enabling strategic positioning of asset value during portfolio planning and dealmaking
• Equipping investors with data-driven insights to optimize capital allocation in drug asset transactions

Backed by GV (Google Ventures), Iaso Ventures, and Virtue, were on a mission to unlock the full potential of pharmaceutical R&D by empowering decision-makers with real-time, data-driven insights.