Marketing Manager (Partner Marketing)

Location: Bengaluru, India

Department: Selectprism

Experience: 8-12

Job Description – Marketing Manager (Partner Marketing)

About Prismforce

Position

Experience

Location

Role Overview

Key Responsibilities

• Develop and execute Prismforce’s partner marketing strategy to support revenue and growth objectives.
• Identify, establish, and manage strategic partnerships with technology providers, consulting organizations, system integrators, and industry associations.
• Drive joint go-to-market (GTM) initiatives, including webinars, events, content syndication, campaigns, and thought leadership programs.
• Collaborate with Sales, Product, Customer Success, and Leadership teams to maximize partner-driven business opportunities.
• Create and manage co-branded marketing assets, customer success stories, case studies, and sales enablement materials.
• Develop account-based and partner-led demand generation programs to drive pipeline creation.
• Build strong executive-level relationships with partner organizations and serve as the primary marketing point of contact.
• Monitor and report on partner marketing performance, including lead generation, pipeline contribution, campaign ROI, and revenue impact.
• Represent Prismforce at industry conferences, networking events, and partner engagements.
• Continuously evaluate and expand the partner ecosystem to support long-term business growth.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 8–12 years of experience in Partner Marketing, Alliance Management, Strategic Partnerships, Channel Marketing, or B2B SaaS Marketing.
• Proven experience working with enterprise technology companies, SaaS platforms, consulting firms, or channel partners.
• Strong understanding of B2B demand generation, account-based marketing (ABM), partner-led growth, and GTM strategies.
• Demonstrated success in building and scaling strategic partnerships that contribute to pipeline and revenue growth.
• Excellent communication, presentation, stakeholder management, and negotiation skills.
• Ability to work cross-functionally in a fast-paced startup environment.

Preferred Qualifications

• Experience in SaaS, HRTech, TalentTech, Workforce Management, or Enterprise Software industries.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.
• Experience managing global partnerships and enterprise-level marketing initiatives.

Success Metrics

• Partner-sourced and partner-influenced revenue.
• Growth in strategic partner ecosystem.
• Joint campaign performance and ROI.
• Qualified pipeline generated through partner programs.
• Partner engagement, activation, and retention metrics.

Why Join Prismforce?

• Opportunity to shape the partner ecosystem for a rapidly growing AI-powered Vertical SaaS company.
• High visibility and direct collaboration with leadership teams.
• Ownership-driven culture with significant opportunities for growth and impact.
• Competitive compensation, learning opportunities, and performance-based rewards.