Manager, Account-Based Marketing (ABM)

Department: Marketing

Employment Type: Full Time

Location: Austin, TX, Austin, TX, Remote

Key Responsibilities

• Design and build a repeatable ABM campaign framework spanning content syndication, display/programmatic, paid social, email, and event channels 
• Define messaging and asset requirements by segment and persona so campaigns speak directly to each role within a target accounts buying committee 
• Treat every campaign as an always-on motion, continuously refreshing with new content, assets, webinars, and other engagement opportunities 

• Manage always-on content syndication programs refreshing targeting and creative on a regular cadence to generate engaged contacts within target accounts 
• Own account-based display/programmatic advertising through an ABM or intent-data platform (e.g., 6sense), refreshing target account lists regularly and optimizing for message relevance and opportunity creation 
• Manage paid social campaigns (e.g., LinkedIn) targeted at buying committee contacts within named accounts 
• Own intent-triggered email programs across marketing automation and ABM platforms, and partner with SDRs on their sales engagement sequences 
• Align with SDR-led outreach so messaging and timing stay consistent with the broader campaign 
• Help plan and execute high-touch account engagement events (e.g., executive dinners and roundtables) for priority accounts 

• Lead regular campaign execution meetings with the SDR team to align on target accounts, messaging, timing, and follow-up 
• Serve as the connective tissue between marketing programs and SDR outreach so every touch feels coordinated rather than siloed 

• Build reporting that shows account-level movement: engagement, intent-signal progression, and stage advancement through the funnel 
• Report against the core goal of opportunity creation within defined target accounts tying activity across every channel back to pipeline outcomes 

• Consistent opportunity creation within defined target accounts 
• A repeatable, documented ABM playbook that scales beyond any single campaign 
• Regular working alignment with the SDR team, with clear shared visibility into target account status 
• Reporting that shows account engagement and progression, not just individual lead activity 

Skills, Knowledge, and Expertise

• 4-6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up 
• Hands-on experience with an ABM/intent platform (e.g., 6sense) and content syndication vendors (e.g., TechTarget, BrightTalk) 
• Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn) 
• Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach) 
• Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools 
• A track record of partnering closely with SDR/BDR teams — comfortable leading recurring working sessions and holding channels accountable to shared account goals 
• Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards 
• A strategic mindset paired with a willingness to be hands-on and build programs from scratch 
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience 
• Experience in cybersecurity, IT, or another technical B2B category is a plus