Creative Strategist (Static & Video) for a DTC Brand - Remote

Location: Colombia

Department: Recruiting Team

Workplace: remote

Employment Type: full

Description

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

Were looking for a Lead Creative Strategist with deep DTC experience to own and elevate our clients ad creative strategy across the full consumer journey. This is a senior, high-impact role for someone who thinks beyond individual ads and understands how creative drives behavior from awareness to conversion. Youll develop high-converting angles rooted in consumer psychology, brief and guide external partners, and collaborate closely with media buyers and the E-Com Coordinator to ensure every touchpoint is aligned. If you have a proven track record of scaling DTC brands through insight-driven, funnel-aware creative, we want to talk.

Key Responsibilities:

• Develop and test ad angles, concepts, and hooks grounded in consumer psychology and full-funnel strategy
• Source, brief, and manage external creative partners (editors, animators, producers) to execute your vision
• Collaborate with media buyers and the E-Com Coordinator to align creative with landing pages and performance data
• Provide strategic oversight and hands-on guidance for static and video asset production – including AI-generated content, claymation, stylized animation, mini-VSLs, and B-roll
• Continuously analyze performance data to iterate, optimize, and elevate creative output

Requirements

• Senior-level DTC Creative Strategist experience (non-negotiable) – with a track record of driving growth for DTC brands
• Deep understanding of consumer psychology and the full marketing funnel – from top-of-funnel awareness to bottom-of-funnel conversion
• Proven ability to create sales/conversion-focused content across formats (static, video, AI/animation)
• Experience directing or producing AI video tools (hyper-realistic, animation styles like claymation) – hands-on editing is a bonus, not the primary requirement
• Strong understanding of direct-response principles and B-roll storytelling
• Ability to translate business goals and consumer insights into compelling creative briefs

Benefits

• Opportunity to work remotely
• USD base salary + performance bonus (top performers: $5K–$7K+/mo)