Demand Generation Manager

Location: United States (Remote), Canada (Remote)

Department: Marketing Team

Location Type: REMOTE

Employment Type: FULL_TIME

What Youll Do:

• Develop integrated campaigns that generate qualified leads and pipeline. Identify target audiences, develop campaign strategy, and create plans that connect audience needs to business goals 
• Own campaign planning and coordination by setting goals, building timelines, and working with paid media, content, lifecycle, events, and marketing operations to bring campaigns to life across channels
• Run our webinar program end-to-end, including identifying topics and speakers, driving registrations and attendees, and planning follow-up
• Build ongoing and targeted direct mail campaigns that connect compelling offers with coordinated SDR and sales outreach to generate qualified meetings and pipeline
• Build our ABM program in partnership with sales, including aligning on target accounts, developing coordinated campaigns, and testing new approaches
• Work with SDRs and sales to create campaign follow up messaging
• Define campaign success metrics, report on MQLs, SQLs, and pipeline, and use data to recommend what to improve
• Bring recommendations for campaigns, channels, and experiments, prioritize them against business goals, and apply what you learn to future programs

What Youll Bring:

• 4+ years of demand experience in B2B SaaS
• Care for quality, all the way from ad copy to internal comms
• Proven track record of balancing strategy and execution with measurable outcomes
• Can move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
• Ability to use CRM and marketing automation data to understand funnel performance, identify gaps, and recommend improvements
• Strong cross-functional collaboration skills with experience working with marketing and sales
• A can-do attitude and willing to take on challenges without clear direction
• Fluency using AI tools to accelerate research, drafting, and iteration while maintaining strong judgment and a high quality bar