Social Planning, Insights & Data Manager

Location: Durban, South Africa

Department: Strategy and Planning and Data

Role:  Planning, Insights & Data Manager

Location: Durban, South Africa, Hybrid

 

About the role: 

We’re looking for a Planning, Insights & Data Manager to join our Strategy & Social team and help transform data into meaningful strategic recommendations. This role sits at the intersection of strategy, analytics and social intelligence, partnering closely with strategists, creatives and client teams to uncover audience, cultural and commercial insights that inform smarter marketing decisions. You’ll be responsible for identifying trends, interpreting campaign performance and turning complex information into clear, actionable recommendations that improve creative effectiveness and business outcomes. If you’re naturally curious, commercially minded and passionate about using insights to solve business challenges, we’d love to hear from you. 

 

What you will be doing: 

• Conduct audience, cultural, category and competitive research to support strategic planning. 

• Analyse campaign, platform and social listening data to identify meaningful insights and opportunities. 

• Translate qualitative and quantitative data into clear recommendations that inform creative briefs, content strategies and activation plans. 

• Develop dashboards, reporting packs and performance summaries for internal teams and clients. 

• Partner with Strategy Directors, Creative teams and client stakeholders to identify opportunities for optimisation and future planning. 

• Support test-and-learn initiatives by helping define hypotheses, measurement approaches and key learnings. 

• Monitor emerging cultural, platform and consumer trends and proactively share opportunities with the wider business. 

• Contribute to building best practice, templates and reporting frameworks that improve planning capability across the team. 

 

What you need to be great in this role: 

• 4–6 years’ experience in strategic planning, insights, analytics or research within an agency, consultancy or client-side environment. 

• Strong analytical thinking with the ability to identify patterns and uncover meaningful insights. 

• Experience using social platform analytics and social listening tools. 

• Excellent storytelling skills and the ability to communicate complex information simply. 

• Experience presenting recommendations to internal teams and clients. 

• Strong Excel or Google Sheets skills. 

• Experience with reporting or dashboard platforms such as Power BI, Tableau or Looker Studio is advantageous. 

• FMCG, retail or global brand experience is beneficial but not essential.

Req Id: 18067

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