Senior Social Insights Analyst

Location: Madrid, Spain

Role:  Senior Social Insights Analyst

Location:  Spain (remote)

 

ABOUT THE ROLE

We are seeking a Research & Insights Analyst to join a newly established global in‑house studio, built to drive social‑first, digital‑led marketing for a leading domestic appliances brand across Europe and globally. This position plays a pivotal role in advancing the brand’s social, digital, and performance transformation. Operating with a high level of autonomy, you will develop data‑led audience and cultural insights that inform social content, campaigns, and influencer initiatives across markets.

You will analyse multiple data sources - combining social listening, platform analytics, audience research, and AI‑enabled tools - to explore how people interact with products, culture, and content in everyday life. You’ll also evaluate the effectiveness of social activations, align performance with strategic objectives, and provide actionable recommendations to strategists, creatives, social media managers, and influencer teams.

 

WHAT YOU’LL BE DOING

Cultural, Social & Audience Insight

• Deliver frequent audience, category, cultural, and social insights to guide social‑first strategy across key global and regional markets
• Identify and interpret emerging and evergreen cultural trends across home, lifestyle, food, tech, and everyday living
• Proactively share insights with strategy, social, creative, and influencer teams to inform ideation and execution
• Use insight to support influencer initiatives, content development, and platform strategy

Performance, Measurement & Effectiveness

• Conduct social channel audits, competitor reviews, and category analysis
• Monitor social performance and effectiveness against strategic objectives
• Build frameworks for measuring creative and content performance across platforms
• Translate performance data into clear insights and optimisation recommendations

Tools, Process & Innovation

• Set up and manage social listening tools to monitor brand reputation, category conversation, and cultural signals
• Optimise dashboards and insight outputs for clarity, speed, and relevance
• Identify efficiencies in spotting community insights by upskilling teams on data tools and approaches
• Lead the identification and presentation of new, data‑driven insight solutions
• Champion the smart use of insight and analytics tools (including AI) across the studio

 

WHAT YOU NEED TO BE GREAT IN THIS ROLE

• Strong critical‑thinking and problem‑solving skills, with excellent attention to detail
• A research and insights background, working directly with social, influencer, or paid media teams
• Proven experience identifying and analysing social and cultural trends
• Strategic mindset, with an innovative approach to using data to decode emotional and behavioural consumer needs
• Expert user of social listening platforms such as Brandwatch and Sprinklr, including building Boolean queries
• Strong knowledge of panel and survey providers such as Global Web Index (GWI), YouGov, Kantar, and Audiense
• Experience aggregating and analysing multiple data sources to create richer audience views and segmentations
• Excellent data storytelling skills - able to distil complexity into clear, compelling insight for non‑technical audiences
• Interest in behavioural science approaches and how they inform marketing and communication
• Proactive and solution‑oriented; able to anticipate insight needs and build tailored responses
• Curious, growth‑minded, and eager to continually learn and push boundaries
• Confident working in fast‑paced, evolving environments with multiple stakeholders
• Collaborative, open‑minded team player

 

Req ID: 17325

## LI-JP1 ## LI-Hybrid ## LI-director