Product Marketing Manager - Rebus

Location: Remote

• This is a high-visibility, build-it-yourself role.
• Youll partner directly with Product on release timing and messaging, own the product narrative and competitive positioning, lead customer lifecycle and advocacy programs, and be the dedicated marketing point of contact for Product, Customer Success, and Account Management.
• This role is fully remote in the United States or Canada.

• Own the Rebus product narrative, messaging, positioning, and competitive differentiation, and keep it current as the platform evolves.
• Partner with Product Management on release planning to ensure marketing readiness ahead of every launch.
• Develop release messaging, positioning, and go-to-market plans for new features and modules.
• Build release assets: email announcements, in-app messaging, blog/landing page content, and release notes.
• Maintain a release marketing calendar and track work in Monday.com.

• Own and maintain competitive battle cards and a competitive matrix covering key alternatives (e.g., incumbent LMS/WMS providers).
• Monitor competitor positioning, pricing, and product moves; brief Sales and leadership on relevant shifts.
• Support objection-handling content for the field (e.g., I already have an LMS).

• Run ongoing customer and market research to validate messaging, pricing, and positioning decisions.
• Synthesize win/loss data, customer interviews, and survey feedback into actionable insights for Product and Sales.
• Stand up a product analytics system or tool (e.g., Pendo or UserPilot) to capture usage data and customer feedback at scale.

• Own customer lifecycle marketing: onboarding comms, upsell and cross-sell campaigns, and ongoing customer engagement.
• Serve as the dedicated marketing point of contact for Customer Success and Account Management on customer-facing initiatives.
• Own the Customer Product Spotlight program end-to-end: scheduling, customer recruitment, content, and promotion.
• Build and grow a customer advocacy pipeline (case studies, references, testimonials) in partnership with Customer Success.
• Support customer-facing communications tied to product changes, including newsletter and release-note content.

• Create and maintain sales tools: one-pagers, talk tracks, competitive matrices, and objection-handling guides.
• Train Sales and Customer Success on new releases, positioning, and competitive talking points.

• Serve as the connective tissue between Product, Sales, Customer Success, and Marketing on all product-related communication.
• Represent product marketing in product planning and roadmap discussions.

• 4-7 years of experience in product marketing, ideally at a B2B SaaS company; supply chain, logistics, or warehouse software experience is a strong plus.
• Demonstrated experience leading product launches from messaging through go-to-market execution.
• Experience with product analytics or in-app guidance platforms (Pendo, UserPilot, Amplitude, or similar), or strong interest in standing one up.
• Excellent writing skills with the ability to translate technical product capabilities into clear, customer-facing value.
• Experience building competitive intelligence programs and sales enablement materials.
• Comfortable owning customer lifecycle and onboarding communications, with an eye for what drives upsell and retention.
• Comfortable managing multiple workstreams independently and tracking work in project management tools (monday.com experience a plus).
• Confident communicator who can work directly with Product, Sales, Customer Success, and customers.
• Familiarity with marketing tools we use like HubSpot, Wordpress, Canva or similar platforms is a plus.
• Comfort using AI tools (we use Claude) to work more efficiently is a plus.

• Supportive work environment
• Work/life balance
• Competitive Salary
• 4-weeks of paid vacation
• 6 paid sick days, 2 paid personal days per year
• Excellent health and dental benefits, eligible as of your first day!
• Group RRSP/401k Matching
• Work from Home