Website Manager (copy)

Team: Creative and Brand

Location: Toronto, ON (Remote)

Commitment: Full-time

Workplace Type: remote

Responsibilities:

• Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
• Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
• Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
• Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
• Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
• Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
• Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
• Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
• Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
• Conduct regular audits of site content, links, and functionality to catch and fix issues proactively
• Manage website roadmap and prioritize enhancements based on data, test results, and business priorities
• Coordinate with developers or agencies on larger technical projects when needed

Required Qualifications:

• Proven experience managing a website in a professional CMS environment
• Working knowledge of HTML, CSS, and some JavaScript
• Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)
• Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy
• Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
• Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses
• Strong attention to detail and project management skills

Nice To Haves:

• Sanity CMS experience
• Experience with SEO fundamentals, page speed optimization, or accessibility standards
• B2B SaaS or real estate/proptech experience