Marketing Operations Lead

Team: Corporate Marketing

Location: Toronto, ON (Remote)

Commitment: Full-time

Workplace Type: remote

Key Responsibilities:

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Requirements:

• 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
• Proven experience with marketing analytics, reporting, and dashboarding
• Track record leading cross-functional projects with multiple stakeholders
• Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
• Strong process-design and documentation skills
• Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
• B2B SaaS or real estate industry experience a plusequirem