Head of Content

Department: GTM

Location: HQ: San Francisco

Compensation: $210K – $260K • Offers Equity

Employment Type: FullTime

About Lightfield

Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights, so nothing slips through the cracks.

We’re rethinking CRM from first principles. Instead of forcing teams to maintain rigid systems, Lightfield learns from how companies actually work, adapting, automating, and surfacing the insight that drives growth. We’re building the CRM platform we always wished existed: fast, intelligent, and genuinely helpful.

The market agrees. Over 5,000 companies have used Lightfield since we launched in November, making us the fastest-adopted product in our category. We raised a $47M Series A led by a16z, with Greylock, Lightspeed, Coatue, Maverick and Audacious participating, and our founders previously built Tome, a generative AI presentation product used by over 25 million people. Before Lightfield, our team worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce.

Our best growth channel is people telling other people about Lightfield and most of them arrived through a founders post, a customers recommendation, or a story that traveled. Thats not an accident, but it isnt yet a machine.

We’re hiring a Head of Content to build the machine - and to make Lightfield the default answer when someone asks how modern GTM should work whether they’re asking Google or asking AI. Almost nobody owns both of those yet. You would.

You’ll be the engine behind our founders’ voices in the market, turn our most vocal customers into stories the industry repeats, and build the search and answer-engine presence underneat all of it.

This is a builders role with a wide surface area: founder thought leadership, customer stories, SEO and AEO, our newsletters, and a creator program that puts Lightfield in front of the audiences that matter. Youll work directly with the founders and hire the team as the function grows.

This role reports directly to our Head of GTM.

What youll do

• Be the engine behind our founders voices. Our founders have earned real credibility building and selling AI products. Youll turn that into a consistent, high-signal presence — posts, essays, podcasts, talks, and video — with a process that makes it sustainable rather than dependent on inspiration striking.

• Turn customer outcomes into compelling stories that build our brand. Build a repeatable pipeline for customer stories — sourcing, interviewing, writing, and distributing them across formats. Word-of-mouth is our strongest growth lever, and it runs on stories worth retelling.

• Own SEO and AEO. Youll own traditional organic search and the newer discipline of getting Lightfield accurately represented in AI answers — structured content, citable source material, and the technical foundations behind both.

• Scale our creator program. Identify and partner with the creators, operators, and practitioners whose audiences trust them, and build real relationships rather than one-off sponsorships.

• Build the content operating system. Editorial calendar, briefs, standards, freelance and agency bench, distribution playbook, and the analytics to know whats working. Youll make quality repeatable.

• Scale output through contractors and agencies. Bring on writers, editors, and content operators as we scale, while staying hands-on enough to write the piece that has to be perfect.

• Partner with growth marketing to drive growth. Use data on what content is driving the most impressions and pipeline to guide content strategy.

Who you are

• Youre an exceptional writer and editor with taste and standards. You have range — a founders LinkedIn post, a technical explainer, a customer story, and a newsletter all sound right coming from you. Your portfolio shows real artifacts, not decks about artifacts, and youd rather ship less and have it matter.

• Youve ghostwritten for a strong voice before. You can capture how someone thinks and sounds, and produce work theyd have written if theyd had the time. You know how to extract a point of view from a busy founder in twenty minutes.

• You understand distribution as well as creation. You know that publishing is the easy half. You have a real point of view on how content travels in 2026 — social, newsletters, communities, creators, search, and AI answers.

• Youre fluent in modern search. Youve done serious SEO work and youre already thinking hard about how AI assistants surface and cite sources. You can talk credibly about both, and youve shipped against both.

• Youre AI-native. You use AI throughout your workflow — research, drafting, repurposing, analysis — while keeping a bar for quality that most AI-assisted content never clears.

• You operate at early-stage pace. Youve built a content function without a calendar handed to you. Youre comfortable with ambiguity, high standards, and shipping daily.

• Youre passionate about startups and modern GTM. Youre genuinely curious about how AI is reshaping how teams sell, and you want to be documenting it from the inside.

Nice to have

• 6+ years in content marketing, editorial, or journalism.

• Experience at a technical product company, or in a developer/data/AI-adjacent space.

• Youve built or run a creator or influencer program in B2B.

• Video and short-form production experience, or comfort being on camera yourself.

• Youve published work youd point to as an example of how AI answers should cite a source.

Benefits & Perks

• Competitive salary

• Meaningful early equity

• Health insurance (medical, dental, vision)

• 3 weeks of PTO

• 11 paid company holidays + we enjoy a winter holiday break

• 3 months of paid family leave

• Wednesdays work from home

• Regular team dinners, events, offsites, and retreats

• 401k plan

• Other perks include: commuter and lunch stipend