Senior Product Marketing Manager

Location: Remote - Canada

Department: Marketing

AI made everyone a creator. It didnt make anyone a producer.

Every enterprise marketing team on the planet just got faster at making things. AI drafts the copy, generates the image, spins up ten variants before lunch.

Then it all stops in the same place.

Someone still has to actually build the thing. Keep it on brand. Localize it into nine languages. QA it across forty email clients. Get legal to sign off. Push it into Marketo or Eloqua without breaking the template. That work didnt get faster. It got busier.

Thats the production layer. Thats where Knak lives.

Uber, Stripe, Meta, AWS and Nvidia use Knak to produce the campaigns their customers actually see. We started with email. We added landing pages. Mobile messaging — SMS and RCS — ships this September, and more channels are on the roadmap. Underneath all of it, were putting AI agents to work inside the production process.

So: the product is expanding, the buyer set is expanding, and the category were building doesnt have a name yet in most marketers heads.

Thats our job! 

The role

This is the first hire into a product marketing function were rebuilding from the ground up. Reporting to the VP of Product Marketing, youll drive product marketing for the entire portfolio, not a slice of it. 

The three most important things we need someone to drive at the moment: 

1. Messaging and the product marketing content that sells it. Build the narrative for what Product is shipping, and the decks, pages, and stories for the people who need to hear it.
2. Launches. Run them end to end, across Product, Sales, Enablement, and Marketing, to drive pipeline, adoption and revenue. 
3. Customer marketing. Drive marketing to the enterprises we’ve already won, so they adopt more, buy more, and stay. 

Were hiring at either the Product Marketing Manager or Senior Product Marketing Manager level. Show us what youve done and well size the role to it.

What youll own

Build the narrative and the content that carries it

Youll sit close enough to the PMs across email, landing pages, mobile messaging, integrations, and AI to shape the story early. 

• Develop messaging across the portfolio that resonates with target buyers, and that a competitor couldn’t paste onto their own website. 
• Create content that carries the messaging: pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, customer stories
• Talk to customers regularly. Steal their words. Use them.
• Keep a working point of view on the competitive set and where the market is heading

Run launches that change what people do

A launch that generates a blog post and a Slack message isnt a launch. Youll own the whole arc, from the brief to the number.

• Own go-to-market for new products and features, end to end
• Set launch tiers so a template tweak and a new channel dont get the same treatment
• Get Sales, CSMs, and Enablement genuinely ready — training, plays, objection handling, discovery questions
• Report on what happened: adoption, attach rate, pipeline, win rate. Then fix what didnt work.

Grow the accounts we already won

Large enterprises are our sweet spot, and most of them use a slice of what we can do for them. Youll build the customer marketing motion that changes that.

• Build campaigns to our installed base that drive adoption, expansion, and retention
• Arm CSMs and Sales with the plays, proof, and content to run expansion conversations without waiting on you
• Introduce Knak to the marketers a new channel brings with it — mobile messaging and landing pages pull in people whove never touched our email builder
• Turn customer wins into proof: stories, benchmarks, and stats a champion can carry into their own business case

What year one looks like

First 90 days. You know the product, the buyers, and the top ten accounts cold. Youve talked to at least fifteen customers. Youve shipped messaging for one product area that Sales is already using in live deals.

By six months. Youve run a full launch end to end and can point to what it moved. Enablement for your product areas is something Sales asks for rather than something you push.

By twelve months. Customer marketing is a running motion, not a project. Expansion pipeline from the installed base is measurably up, and you own a number youre proud to report.

Who you are

• 4+ years in B2B product marketing, ideally in SaaS sold to enterprise buyers. (Senior level: 6+, with launches you led rather than supported.)
• You write well. Clearly, specifically, in the customers words. Youve turned a complicated product into a sentence a seller can repeat without a cheat sheet.
• Youve launched things that worked — and you can tell us what the result was, not just what the plan was.
• You get cross-functional teams moving without owning them. PMs, AEs, CSMs, designers, campaign managers. Influence over authority.
• You finish. Details, deadlines, and follow-through. This function is small and theres no one behind you catching things.
• Youre a self-starter with a competitive streak. Youd rather bring a recommendation than ask what to do next.
• Youre comfortable with ambiguity, because the category were in is still being defined and some of the answers dont exist yet.

Bonus points for:

• Experience with enterprise marketing automation — Marketo, Eloqua, Salesforce Marketing Cloud, Braze, Pardot — or having been a marketing ops or campaign practitioner yourself
• Customer marketing, lifecycle, or expansion-focused product marketing experience
• Multi-product or platform portfolios, especially where new channels brought new personas
• Marketing AI-native capabilities to buyers who are rightly skeptical of AI claims

What this role is not

Being straight with you saves us both time.

• This isnt a demand gen role. Youll partner closely with campaigns, but youre not running paid media.
• This isnt a content mill. We need strategy and judgment, not volume.
• Theres no team under you today. Lead through influence now; build later as we grow.
• If you want tightly defined scope and a clear playbook handed to you, this will frustrate you. If you want to write the playbook, keep reading.

Base Salary: The anticipated base salary range for this position is $120,000 to $160,000. Final compensation will be determined based on factors including relevant experience, skills, qualifications, and internal equity. This range reflects base salary only and does not include other forms of compensation that may be available as part of the total rewards package.