Sr Director, Market & Competitive Intelligence

Location: United States - Remote

Department: Product Marketing

Position Summary 

We compete in one of the most dynamic and consolidating markets in software, and were looking for a leader to make sure we see it more clearly than anyone else.

As Director, Market & Competitive Intelligence, youll report directly to the CMO and build a world-class intelligence function serving Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success, and Executive Leadership. Youll create a unified understanding of our customers, markets, competitors, buyer behavior, growth opportunities, and turn that understanding into decisions that shape how Kaseya positions, prices, sells, and wins.

This is a high-visibility role with regular exposure to the executive team, real influence over strategy, and the opportunity to build a function — and a team — from a strong foundation.

Youll answer questions that matter: Which customer segments create the highest long-term value? Why do customers buy, expand, renew, or churn? Which competitors represent the biggest threat, and how do we beat them? Where should Kaseya invest next?

Key Responsibilities 

• Build and own Kaseyas competitive intelligence program; competitor profiles, battlecards, objection-handling guides, and early-warning systems for competitor product launches, pricing moves, and M&A activity
• Lead market intelligence: TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation across the MSP and SMB IT landscape
• Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a best-in-class win/loss program
• Design and maintain Kaseyas customer segmentation framework and ensure all go-to-market teams operate against a common methodology
• Own the measurement framework for marketing effectiveness - pipeline influence, revenue contribution, campaign performance, and funnel conversion, moving marketing from descriptive reporting toward predictive intelligence
• Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity, and customer lifetime value
• Serve as a trusted intelligence advisor to executive leadership, producing regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities
• Embed competitive and market insight into sales onboarding, training, and live deal support and measure its impact on win rates
• Hire, develop, and lead a high-performing team of analysts and researchers, grounded in curiosity, rigor, and commercial impact

Required Qualifications 

• 10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy
• 3+ years leading intelligence, insights, analytics, research, or strategy teams or programs
• B2B SaaS experience strongly preferred; experience in IT management, cybersecurity, MSP/channel, or infrastructure software is a plus
• Demonstrated success building or significantly scaling an intelligence, insights, or analytics function
• Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence, and win/loss analysis
• Exceptional analytical and synthesis skills; you move from fragmented data to a clear, defensible point of view, and translate analytics into executive decisions
• Outstanding written and verbal communication; comfortable presenting to C-level executives and large sales audiences
• Strong cross-functional leadership; able to influence without authority across product, sales, marketing, and corporate development

Nice to Have

• Experience in private equity-backed or high-growth, acquisitive software environments
• Familiarity with the MSP ecosystem and its competitive landscape
• Experience with CI platforms (e.g., Klue, Crayon), analyst research (Gartner, Forrester, Canalys), and AI/ML analytics initiatives
• Experience in subscription and retention-based businesses
• MBA or equivalent advanced degree