Business Development Representative (B2B) - Canada

Team: Business Development

Location: Remote - Canada

Commitment: Regular Full-time

Workplace Type: remote

Salary:

What youll be doing:

• Research target institutions, programs, and stakeholders to understand organizational structure, incentives, and buying dynamics before outreach
• Initiate outbound conversations via phone, email, LinkedIn, and other channels to engage the right stakeholders
• Lead early conversations that diagnose institutional readiness, outcome alignment, and fit - not just interest
• Develop, test, and refine messaging tailored to different buyer personas (career services, program leadership, senior administrators)
• Challenge prospects respectfully when their current approach is unlikely to drive real employment outcomes
• Disqualify misaligned prospects confidently and professionally
• Maintain and nurture a focused book of prospects with thoughtful follow-up and relevant insights
• Run structured outreach experiments across messaging, channels, and timing; analyze results and apply learnings
• Maintain clean, accurate records in the CRM to support prioritization, follow-up, and learning
• Collaborate closely with Sales, Marketing, and Customer Success to share market feedback and improve how we engage the market
• Stay informed on trends in hiring, higher education, and AI to engage prospects with credible, relevant insight

Required qualifications & experience:

We are looking for candidates who fit either of the following profile backgrounds:
Sales & Outreach Background: 1+ year of experience as a Business Development Representative (BDR).
Domain Expertise Background: 3+ years of experience within Higher Ed (EDU). 
Direct sales experience is not required for candidates coming from this background.

What will help you succeed here:

• Ability to articulate value clearly and comfortably initiate conversations with senior educational stakeholders.
• Experience selling or marketing a B2B product/service (SaaS welcome) OR deep operational understanding of how educational institutions make purchasing decisions.
• Strong written and verbal communication skills, with the ability to articulate a point of view clearly and professionally.
• Demonstrated business judgment and curiosity to understand how complex institutions operate and how to best advise them.
• Comfort challenging assumptions and engaging in respectful disagreement when needed.
• Ability to think critically about fit, readiness, and priority—focusing on relationship quality and strategic fit, not just raw activity volume.
• Comfort operating in ambiguity and adapting your approach based on market feedback.
• Familiarity with using a CRM (HubSpot or similar) to plan work, track relationships, and drive follow-up.
• Strong analytical instincts to assess what messaging or targeting is working and make adjustments accordingly.
• Experience leveraging AI tools for research, writing, or workflow optimization, with an interest in emerging tech within hiring and education.
• High personal accountability and ownership over outcomes, not just activity.

We’d love it if you also brought:

• Experience selling SaaS or subscription-based B2B products
• Experience selling into higher education, government, or other committee-driven or regulated environments
• Experience working at an early-stage company or on a lean team
• Experience running structured outbound experiments and applying learnings to improve performance
• Familiarity with sales fundamentals such as pipeline math, conversion rates, and opportunity qualification
• Experience selling a differentiated or premium product where not every prospect was a fit