Director of Marketing

Department: Sales and Marketing

Employment Type: Full Time

Location: Jacksonville, Florida, Jacksonville, Florida, Hybrid

Key Responsibilities

• Own the firms demand generation strategy across outbound, organic, relationship, web, paid, SEO, content, events, and partnerships.
• Determine where the firm should focus its marketing resources based on business priorities, client segments, and expected return.
• Build and continuously improve the systems that turn marketing activity into qualified opportunities.
• Diagnose gaps in the funnel and determine what needs to change.
• Focus the team on qualified demand and business outcomes—not vanity metrics.
• Balance short-term opportunities with longer-term investments in market position and demand.

• Translate firm and revenue goals into executable go-to-market campaigns.
• Own campaigns from concept through launch, measurement, iteration, and completion.
• Define the audience, offer, message, call to action, follow-up path, and ownership for each campaign.
• Determine what should be tested, changed, paused, or scaled based on performance.
• Move quickly when something is not working rather than allowing underperforming initiatives to linger.
• Identify opportunities to simplify or improve how marketing gets done.

• Continuously evaluate the firms marketing processes, technology, data, and workflows.
• Identify inefficiencies, gaps, redundancies, and opportunities for automation.
• Build new processes when existing ones no longer make sense.
• Evaluate and implement technology that improves marketing effectiveness or efficiency.
• Own the integrity of marketing data, attribution, audience information, and deliverability.
• Partner with IT and other firm leaders to integrate marketing technology into the firms broader technology environment.
• Stay curious about emerging tools, including AI, and determine where they can create meaningful business value.

• Establish and maintain a clear, differentiated market position for the firm.
• Ensure messaging is consistent across campaigns, channels, and client touchpoints.
• Identify opportunities to strengthen the firms credibility, reputation, and thought leadership.
• Oversee thought leadership distribution, public relations, and awards.
• Balance creativity and experimentation with the professional and regulatory requirements of a law firm.

• Set priorities and create clarity around what matters most.
• Give team members the context and authority they need to execute effectively.
• Hold the team accountable for commitments, performance, and results.
• Remove obstacles and solve issues that prevent progress.
• Develop people while maintaining a high standard for execution.
• Build an environment where people are expected to think, solve, and take ownership—not simply wait for instructions.

• Own the marketing scorecard and the relationship between marketing activity and revenue.
• Track spend, pipeline contribution, consults, new clients, channel performance, and acquisition cost.
• Identify which activities produce meaningful business results.
• Use data to determine where to invest, where to adjust, and where to stop.
• Continuously improve the marketing system based on what the numbers and the market are telling you.

Skills, Knowledge and Expertise

• 5+ years experience leading marketing, demand generation, growth, revenue marketing, or a similarly broad marketing function.
• Demonstrated ability to turn business objectives into marketing strategy and executable initiatives.
• Strong analytical and problem-solving ability.
• Experience building and improving marketing systems, processes, and workflows.
• Experience managing multiple marketing channels and understanding how they work together.
• Strong project management skills and a demonstrated ability to take initiatives from concept through completion.
• Comfort working with marketing technology, data, automation, analytics, and AI-enabled tools.
• The ability to quickly learn unfamiliar systems and technologies.
• Strong judgment about when to solve a problem yourself and when to bring in specialized expertise.
• Experience leading and developing a team while maintaining high standards for execution.
• The ability to prioritize effectively when there are more opportunities than resources.
• Strong written and verbal communication skills.
• The ability to communicate effectively with executives, attorneys, marketers, sales professionals, and outside vendors.
• A track record of identifying inefficient or outdated approaches and replacing them with better ones.
• A practical, results-oriented approach to marketing.

Benefits