Senior Media Manager

Department: Corporate Marketing

Employment Type: Full Time

Location: Pretoria, Gauteng Province, South Africa, Hybrid

Key Responsibilities

• End-to-End Strategic Vision: Formulate and execute the overarching annual media strategy and vision for Southern and Central Africa, aligning media investments directly with regional P&L and long-term business goals.
• Annual Budgetary Management: Autonomously manage, allocate, and optimize the multi-market media budget, driving financial efficiency, forecasting accuracy, and commercial ROI across all channels.
• Senior Stakeholder Management: Serve as the primary media authority and trusted advisor to regional executive leadership, translating complex media dynamics into executive business insights.

• Sub-Saharan Governance: Lead and govern media strategy across Southern Africa while providing strategic direction, quality assurance, and functional oversight for Central Africa markets.
• Remote Functional Leadership: Provide strong professional mentorship, coaching, and day-to-day strategic guidance to the Central Africa Media Specialist (based remotely), building technical capability and ensuring unified regional standards.

• Omnichannel Growth Strategy: Architect comprehensive upper-, mid-, and lower-funnel cross-channel strategies (online, offline, performance, and brand) tailored to distinct market maturity levels across Sub-Saharan Africa.
• Innovation & Advanced Formats: Drive regional innovation roadmaps by piloting emerging media channels, advanced measurement tools, and integrated influencer frameworks.

• Agency & Partner Management: Lead high-level agency relationships, performance evaluations, fee negotiations, and commercial terms across regional agency partners, platforms, and major media owners.

• Business-Centric Analytics: Establish advanced measurement frameworks to evaluate media performance against hard business outcomes (sales growth, market share, CAC), turning complex analytics into decisive strategic actions.
• Full Campaign Lifecycle Autonomy: End-to-end ownership of major regional tentpole campaigns, from initial brief framing and media strategy through execution, continuous optimization, and executive post-campaign debriefs.

Skills, Knowledge & Expertise

• Regional media strategy and multi-market budget management
• Strong expertise in brand, performance, and omnichannel marketing
• Media planning, campaign optimization, and ROI measurement
• Agency management, commercial negotiations, and partner relations
• Data-driven decision-making, analytics, and business performance measurement
• Cross-functional leadership, stakeholder management, and team mentorship
• Media innovation, emerging channels, and influencer marketing
• Strong understanding of Southern and Central African media landscapes

Job Benefits

• Help us challenge injustice by creating fair choices for millions of people across 47 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.