Product Marketing Manager

Department: Corporate Marketing

Employment Type: Full Time

Location: Tbilisi, Tbilisi Capital District, Georgia, Hybrid

Key Responsibilities

• Design and own CRM strategies across the full lifecycle
• Drive high-frequency CRM orchestration
• Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels
• Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows

• Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases
• Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV
• Drive A/B testing

• Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams
• Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners

Skills, Knowledge & Expertise

Experience

• 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
• Experience in food delivery, groceries, e-commerce, or marketplaces
• Strong hands-on CRM experience (Bloomreach is a strong plus)
• Proven track record of driving frequency and retention, not just acquisition

Skills

• Strong analytical mindset (funnels, cohorts, retention, uplift)
• Experience working with product events and data schemas
• Ability to simplify complex product logic into clear messaging
• Experience running experiments and scaling successful mechanics
• Comfortable working across markets and cross-functional teams

Nice to have

• Experience in high-frequency products (food delivery, quick commerce)
• Exposure to ML-driven CRM or personalization systems
• Experience in emerging markets with supply constraints

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.