Driver Marketing Specialist

Department: Corporate Marketing

Employment Type: Full Time

Location: Sao Paulo, Sao Paulo, Brazil (Sao Paulo), Hybrid

Key Responsibilities

• Turn BHT and competitor insights into clear recommendations for driver positioning, messaging, and campaigns; create and execute communication plans, and manage the driver marketing budget.
• Measure the impact of marketing activities through pre/post studies and ad testing, and connect brand KPIs with business results such as sign-ups and retention.
• Align with the Driver Ops team on acquisition campaigns, referral programs and lifecycle communications, so that all driver touchpoints stay consistent with the brand strategy.
• Lead 360 campaign launches and marketing activities in the market.

Skills, Knowledge & Expertise

• 2+ years of experience in marketing, ideally in ride-hailing, delivery, marketplaces or other two-sided platforms.
• A solid understanding of brand health tracking.
• A deep understanding of the Brazilian market, plus strong cross-functional skills to align several teams around one brand vision.
• Strong planning skills, the ability to adapt quickly to changing market conditions, and confidence in making decisions.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 47 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.