Marketing Personalization Strategy Manager

Location: Westbrook, ME, US-NH-Virtual, Virtual Massachusetts

Time Type: Full time

Job Description

As a Marketing Personalization Strategy Manager, you will lead personalization and journey strategy using digital marketing platforms including Marketing Cloud Personalization (MCP) and Data360 (DataCloud). This role focuses on

defining personalized marketing campaigns including customer journeys, use cases and success metrics, working closely with digital Channel Owners, Marketing Strategists, and the Marketing Cloud Platform Manager to ensure personalization drives measurable business impact for IDEXX.

This role is the strategic owner of “what” and “why”- ensuring MCP is used to deliver relevant, effective customer experiences across touchpoints.

Why this role matters:

Communicating the true value of our products and services is at the heart of IDEXX’s business. Our Marketing professionals develop deep and meaningful relationships offering solutions to meet our customers unique needs.

In this role:

• You will partner with web, email, and mobile channel owners to define personalization strategies and customer journeys across touchpoints using MCP.

• You will collaborate with Marketing Strategists to translate business objectives into personalization use cases, journey logic, and success metrics (e.g., conversion rate, engagement, revenue impact).

• You will prioritize and roadmap MCP use cases based on business value, feasibility, and performance impact.

• You will define test-and-learn frameworks including A/B and multivariate testing strategies, hypotheses, and success criteria.

• You will analyze campaign performance and personalization outcomes; present actionable insights and recommendations to optimize journeys.

• You will act as the primary business stakeholder for MCP initiatives, partnering closely with the Marketing Cloud Platform Manager for execution.

• You will advocate personalization best practices and a customer-centric mindset across Marketing teams.

• You will contribute to governance by supporting campaign prioritization, documentation standards, and compliance alignment (in partnership with technical and privacy teams).

Strategic & Analytical qualifications

• Strong ability to convert business goals into clear personalization and journey

strategies.

• Experience defining KPIs, measuring performance, and optimizing campaigns based

on data.

• Comfortable working with experimentation frameworks (A/B testing, optimization).

Collaboration & Communication skills

• Excellent stakeholder management skills; able to align marketing, analytics, and

technical teams.

• Able to articulate personalization use cases, impact on customer experience

and business results to both senior executives as well as cross functional teams.

What you need to succeed:

• 5+ years’ hands-on experience in digital marketing, CRM, lifecycle marketing, or personalization strategy.

• Hands-on experience working with Salesforce Marketing Cloud Personalization (MCP / Interaction Studio / Everage) in a strategic or product-owner capacity.

• Experience with customer journey mapping and lifecycle marketing.

• Familiarity with web analytics tools (e.g., Google Analytics).

• Experience operating in large, cross-functional, and global organizations.

• Fluency in English

What you can expect from us:

• Remote/hybrid position, located within driving distance of Westbrook, Maine (Boston metro area).

• Base annual salary target: $120K - $135K DOE

• Opportunity for annual bonus.

• Additional benefits including, but not limited to gym benefits, wellness resources, volunteer paid days off and much more.

Why IDEXX:

We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease.

We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you’ll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws. 

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