Senior Analyst, Brand Analytics

Location: McLean, VA, United States; Hybrid

Exceptional Hospitality Starts with You

This role is based at our corporate office in McLean, VA

This is your chance to be part of the next generation Strategy, Insights, and Analytics team of internal consultants to all teams across Hilton! The team ensures that Hiltons strategy and customer experience are informed by analytics and customer insights combining technical talent with industry expertise to guide progress towards Hiltons goals. As Senior Analyst, Brand Analytics, you will support Hiltons Customers, Brands, Marketing, Digital, Revenue, and Strategy organizations, with special support for the executive leadership team. On the Brand Analytics team, you will report to the Senior Manager, Brand Analytics. Your responsibilities will include supporting projects such as new brand creation, the launch of new brand initiatives, and brands performance analysis. Additionally, you will be responsible for monthly and quarterly reporting for Hilton and performance versus its competitors.

What youll do during a typical day:

• Conduct analysis to identify business opportunities for the Brands organization to improve performance. Analysis will rely on skills with Tableau, MicroStrategy, Excel, SQL, R, and Alteryx.
• Develop presentations and reporting that present analysis to effectively lead change and performance improvement.
• Utilize MicroStrategy, Excel, and Alteryx to build standard reporting, dashboards, and metrics, ensuring alignment between the Brands and Commercial organizations for major data, reporting, and dashboarding projects, and work with the data architecture and BI teams on requirements gathering through delivery.
• Multitask across the Brands organization and compassionately prioritize, understanding the common threads among the brands, but also their unique differences.
• Analyze P&L data across brands to identify areas for Owner Profitability.

How youll collaborate with others:

• Integrate with the teams within the Brand organization to provide analytics that identify actionable insights.
• Support the Senior Manager of Brand Analytics, and the VP of Customer Insights & Analytics on additional initiatives and analysis, including the Quarterly Business Review, which supports Hiltons Executive Committee.

Projects youll take ownership of:

• Various brand or brand division level analysis that support Hilton brands performance, maintain our competitive advantage, and identify growth opportunities.
• Quarterly Comparison Review reporting which includes performance comparisons for Hilton against the Industry and Competitors.

 

What It Takes to Make the Stay

You have these minimum qualifications:

• Three (3) years of professional work experience in an Analytics function
• Advanced experience with Tableau, SQL, R or Python
• Advanced experience with Microsoft Excel (pivot tables, vlookups, etc)
• Experience creating leadership ready presentations in PowerPoint
• Hybrid schedule from McLean, VA

It would be useful if you have:

• Alteryx and MicroStrategy experience
• Hospitality experience

About Us

About the Organization

How Well Help You Thrive

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*: 

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what’s next

*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

This is your chance to be part of the next generation Strategy, Insights, and Analytics team of internal consultants to all teams across Hilton! The team ensures that Hiltons strategy and customer experience are informed by analytics and customer insights combining technical talent with industry expertise to guide progress towards Hiltons goals. As Senior Analyst, Brand Analytics, you will support Hiltons Customers, Brands, Marketing, Digital, Revenue, and Strategy organizations, with special support for the executive leadership team. On the Brand Analytics team, you will report to the Senior Manager, Brand Analytics. Your responsibilities will include supporting projects such as new brand creation, the launch of new brand initiatives, and brands performance analysis. Additionally, you will be responsible for monthly and quarterly reporting for Hilton and performance versus its competitors.