Sales Development Representative (SDR)

Location: Remote

Department: Growth

The Sales Development Representative (SDR) is dedicated to driving new customer acquisition and increasing revenue growth across Goodway Group through a relentless focus on outreach. This is a hunter role that will play a key part in expanding the Goodway Group portfolio with Independent Agencies in the United States. 

What You Will Do 

• Leverage numerous sales tools to identify, schedule meetings with Agencies who meet the Ideal Customer Profile (ICP) of our managed agency business 
• Think strategically, leveraging your knowledge of Goodway Group to identify how we can help prospective customers grow their business through partnership. 
• Use data and tech stack to identify companies and individuals that would benefit from our products and services 
• Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains 
• Understand Goodway Groups GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands 
• Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way  
• Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest 
• Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency 
• Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results 
• Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process 
• Benchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trends  
• Understand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreach 
• Maintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenue 
• At least 2 times a year, review the initiatives and share learnings, insights, and recommendations with team to increase performance of programs 

What You Bring: 

• 1-2 years in sales, customer service, retail, or administrative support 
• Experience with CRM platforms like Salesforce or HubSpot is a plus 
• Familiarity with lead generation platforms (e.g., LinkedIn Sales Navigator, ZoomInfo) is a plus 
• Excellent verbal and written communication 
• Ability to ask effective discovery questions and uncover prospect needs 
• Active listening and rapport-building skills 
• Organization and note-taking to accurately log conversations in a CRM 
• Ability to prioritize and qualify inbound leads and route appropriately 

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