Strategy Development:

• Deeply understand the customer segment and business challenges to create targeted marketing strategies that support business objectives.

• Identify and leverage new customer insights and behaviors to drive Globes purpose and strategic direction.

• Align segment-specific strategies with the broader business goals, ensuring cohesive and effective marketing efforts.

Marketing Strategy Execution

• Strengthen ecosystem linkages to build a strong foothold in assigned priority Industries.

• Acquire customers and ensure the utilization of our unique, practical and relevant products and solutions offerings that will help drive the growth of their business. 

• Implementation of advertising and promotions, subsidies, and off-books spending to ensure resources are well-allocated (ATL and BTL split) and efficiently spent (including opex).

• Execution of 360 campaign/ related programs and ensuring seamless and timely execution. Monitoring job progress vs. key milestones and ensuring scheduled delivery execution. Consolidating post-mortems from concerned departments and preparing post-mortem reports for the GTM processes.

• Monitors and reviews all GTM activities and results of the entire segment vis-à-vis overall KPIs.

Project Management: 

• Oversee all ongoing marketing projects and processes, guiding the team to ensure smooth and effective implementation.

• Identify opportunities for innovation, encouraging the team to think creatively and explore new marketing approaches.

Technology and Product Integration:

• Recognize and capitalize on opportunities to integrate core and ICT services into marketing strategies.

• Implement product bundles tailored to industry-specific needs, promoting relevant ICT solutions.

Account-Based Marketing: 

• Drive ABM programs, ensuring metrics and performance outcomes are met and communicated effectively to stakeholders.

• Lead the implementation of ABM strategies, sharing results and insights to refine and optimize future efforts.