Content Marketing Specialist

Department: Sales & Marketing

Location: Hybrid, Plano, Texas

Employment Type: FullTime

Who We Are

Geoforce is the world’s leading Field Asset Intelligence provider, on a mission to connect the world’s equipment.

Since 2007, we have helped organizations network the rugged, remote, mobile, and often disconnected equipment their businesses depend on. Today, Geoforce connects more than 250,000 assets across 90+ countries through purpose-built rugged devices, global cellular and satellite connectivity, and powerful cloud software.

Fleet Management solutions were built around drivers and driver workflows. Field Asset Intelligence is built around equipment. By connecting revenue-critical equipment and turning its activity into actionable intelligence, Geoforce helps customers improve utilization, efficiency, agility, and competitive advantage.

We are building and defining this category — and we want curious, confident people who are energized by the opportunity to build something different.

What You’ll Do

• Develop content that supports brand awareness, demand generation, customer growth, product marketing, and sales enablement.

• Create written content across multiple formats, including blogs, thought leadership, guides, reports, customer stories, website copy, landing pages, email, social media, sales collateral, and campaign assets.

• Interview customers, executives, subject matter experts, partners, and internal teams to uncover compelling stories and insights.

• Translate technical products and operational challenges into clear, engaging, outcome-oriented content.

• Help establish Geoforce as a thought leader within Field Asset Intelligence and the markets we serve.

• Partner closely with Campaign Architects to develop content that supports integrated campaigns, product launches, partner programs, and customer initiatives.

• Create and adapt basic visual assets for social media, presentations, digital content, and campaign needs using tools such as Canva, PowerPoint, Figma, or similar platforms.

• Repurpose larger content assets into multiple formats and channels to maximize reach and value.

• Partner with the Multimedia Designer to develop more sophisticated visual, video, and multimedia content.

• Leverage AI tools to accelerate research, ideation, drafting, editing, repurposing, and content production while maintaining strong quality and editorial judgment.

• Use content performance data to understand what is resonating and continuously improve future content.

How Success Will Be Measured

Success in this role will be measured by both the quality and business impact of the content you create, including:

• Consistent delivery against the marketing content roadmap

• Quality, volume, and speed of content production

• Content engagement and conversion

• Organic and AI-search visibility

• Campaign performance and pipeline influence

• Sales utilization of content

• Effective repurposing of content across channels

• Consistency of Geoforce messaging, voice, and positioning

• Improved content production efficiency through thoughtful use of AI and repeatable workflows

What We’re Looking For

• 3–6+ years of experience in B2B content marketing, copywriting, editorial marketing, communications, or a related role

• Excellent writing, editing, and storytelling skills

• Strong ability to simplify technical or complex topics

• Experience creating content across multiple stages of the B2B buyer journey

• Experience developing content for websites, campaigns, email, social media, and sales enablement

• Comfortable interviewing customers, executives, salespeople, and subject matter experts

• Working knowledge of SEO and modern organic content strategy

• Basic design and layout skills for everyday marketing assets, social content, presentations, and simple digital creative

• Comfort using tools such as Canva, PowerPoint, Figma, Adobe Express, or similar platforms

• Hands-on experience using generative AI as part of a professional content marketing workflow

• Strong project management skills and the ability to manage multiple initiatives simultaneously

• A willingness to roll up your sleeves and create rather than simply manage the work

Preferred Experience

• Experience marketing B2B SaaS, industrial technology, IoT, telematics, fleet technology, asset management, or related products

• Experience developing customer stories and case studies

• Experience developing research-based thought leadership

• Familiarity with AI search optimization / GEO

• Experience supporting paid media and demand generation campaigns

• Experience supporting product launches and go-to-market initiatives

• Experience with basic photography, video editing, or multimedia production

• Experience working closely with demand generation, product marketing, field marketing, and sales teams