China/IMG/SA Research Director & Strategic Insights Lead

Location: Thailand; Hybrid

Lead the China/IMG/SA Research & Consumer Insights function, directing Product Research, Brand and Communications research, and Consumer Insights for both passenger and commercial vehicle divisions (Ford Blue, Model e, Lincoln, and Ford Pro). As “voice of thecCustomer” lead across China, IMG, and South America, you will embed actionable insights across the business lifecycle — from upstream planning to post-launch communications strategy — while serving as a principal advisor to senior leadership to drive customer-centric business strategy.

Lead the China/IMG/SA Research & Consumer Insights function, directing Product Research, Brand and Communications research, and Consumer Insights for both passenger and commercial vehicle divisions (Ford Blue, Model e, Lincoln, and Ford Pro). As “voice of thecCustomer” lead across China, IMG, and South America, you will embed actionable insights across the business lifecycle — from upstream planning to post-launch communications strategy — while serving as a principal advisor to senior leadership to drive customer-centric business strategy.