Product Marketing Manager

Team: Marketing

Location: Remote, South Africa

Commitment: Full-time

Workplace Type: remote

What Youll do:

• Own go-to-market strategy for product launches, from positioning through cross-functional execution, driving measurable adoption and revenue impact.

• Craft differentiated product positioning and messaging that sets FinQuery apart in a competitive market.

• Serve as the go-to expert on our market segments, competitors, and buyer needs, turning research into actionable strategy.

• Conduct ongoing market and competitive analysis to sharpen FinQuerys position and inform product direction.

• Partner with Sales and Customer Success to drive adoption and expansion, equipping teams with sharp narratives grounded in customer stories.

• Assist marketing leadership with the pricing and packaging strategy for your products, using value-based methodologies to maximize adoption.

• Influence the product roadmap by sharing insights and being the voice of the customer and market for Product, Engineering, and Design.

• Guide demand generation strategy, ensuring marketing programs stay aligned with positioning and buyer priorities.

• Represent FinQuery externally as a product and category expert through analyst relationships, industry events, and speaking opportunities.

• Direct and execute content strategy for key marketing assets (datasheets, eBooks, webinars, presentations), ensuring what gets created reflects product positioning.

• Lead planning and execution of internal and external launch events and demos that bring product value to life.

What You Bring:

• 5+ years of B2B SaaS product marketing experience, with a track record of leading go-to-market strategy and driving measurable business outcomes in a fast-paced environment.

• Strong strategic and analytical mindset — able to turn market and customer insight into positioning, pricing, and messaging strategy.

• Excellent written and verbal communication skills, with the ability to translate complex product value into clear, compelling narratives.

• Proven experience with market research, competitive analysis, and campaign execution in a subscription-based business.

• Track record of planning and scaling marketing programs, with a data-driven approach to process improvement.

• Skilled at building cross-functional consensus and managing complex projects through to high-impact launches.

• Strong problem-solving ability, comfortable developing creative solutions for ambiguous, undefined challenges.

• Genuine curiosity for technology products and the business problems they solve.