Director of Brand Media

Location: Remote

• Lead brand media strategy and channel selection across multiple client accounts, ensuring narrative and channel choices connect directly to business objectives
• Partner with the Performance Media team to build every plan as one integrated system, aligned to a single business outcome
• Champion integration between Brand Media, Account, Strategy, and Creative teams throughout client planning and development
• Interrogate the client brief, evaluating whether its asking the right questions and grounded in the right audiences and objectives
• Lead relationships and negotiations for custom media vehicles, sponsorships, franchise opportunities, and emerging partnership formats
• Develop thought leadership and market perspective applicable across clients, establishing a distinct FINN point of view
• Represent FINNs media expertise externally, including client presentations, new business pitches, panels, and industry platforms
• Lead new business planning for brand media, partnering with senior media colleagues on client retention
• Champion the use of AI and automation across planning, strategy development, and reporting
• Manage and develop the Brand Media team: interview, hire, delegate, mentor, conduct performance reviews, and recommend compensation decisions
• Evaluate staff development needs in terms of rotation and promotion, ensuring role definition keeps pace with the teams growth
• Coordinate with Account leads on day-to-day client direction, while retaining ownership of your teams development, performance management, and discipline standards

• Bachelors degree or equivalent experience
• 7+ years of media, brand strategy, advertising agency, client-side, or publisher-side experience
• Proven experience leading brand media strategy and channel planning across multiple accounts
• Experience across brand channel formats: premium video (linear/CTV/streaming), programmatic video and display (DSP), audio, OOH, brand partnerships, integrations, sponsorships, brand social, emerging media, and custom activations
• Experience managing significant client budgets and investment decisions
• Strong leadership experience, including hiring, mentoring, performance management, and career pathing for a growing team
• A track record of gaining trust through sound judgment, including under pressure or ambiguity
• Experience partnering with performance media counterparts to build genuinely integrated plans across brand and performance
• Experience collaborating across multiple disciplines, such as creative, strategy, SEO/GEO, web development, and PR, within a full-service agency or an integrated client-side marketing organization
• Strong new business pitch experience, from strategic ideation through proposal development and delivery
• Strong client-facing storytelling and presentation skills, able to translate complex strategy for varied audiences
• Proficiency with FINNs reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
• Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
• Experience with social listening and publishing platforms such as Sprout Social, or similar tools, given Brand Medias ownership of brand social

• Strong understanding of the brand marketing funnel and upper-funnel channel strategy
• Strong proficiency in Google Workspace and Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint
• Ability to translate media strategy into clear, compelling narrative for senior client stakeholders
• Comfort partnering with Account leads and cross-functional teams outside your direct reporting line
• Strong problem-solving skills, with the initiative to challenge clients and internal teams to raise the bar
• Excellent written, verbal, and visual communication skills
• Ability to manage multiple accounts, priorities, and deadlines

• Competitive salary, health, dental, and vision insurance
• 401(k)
• Generous PTO policy, plus paid holidays
• Wellness stipend for physical and mental health programs