Category Manager

Location: Remote, U.S.

Department: Insurance & Programs (200)

About the Role:

At Extend, your work will have a direct and visible impact. As a GTM Strategy & Program Manager youll own the go-to-market strategy, influence the product roadmap, and be an expert for your assigned portfolio of verticals - spanning Extend’s Product Protection & Shipping Protection products. Youll be part of a highly impactful, cross-functional team that contributes to innovative solutions and delivers exceptional protection products that set new industry standards.

What Youll Do:

Vertical Expertise & Pod Leadership

• Lead Your Pod: Run Pod leadership for your verticals - synthesizing call learnings, merchant feedback, and market research into a continuously updated GTM Playbook for Extend’s Revenue teams.
• Demonstrate Mastery: Show deep command of Extends product fit for your vertical across Product & Shipping Protection.

GTM Strategy & Category Growth

• Own Your Portfolio: Drive top- and bottom-line growth for your verticals and define the product strategy for your verticals
• Shape Strategy: Define, execute, and present GTM strategy for your portfolio, ensuring it aligns with merchant, consumer, and Extend needs while outperforming competitors.
• Identify Expansion Opportunities: Surface category growth and expansion opportunities, including preparing strategic angles for new and adjacent verticals.
• Advise on Key Accounts: Act as strategic advisor on key accounts, key deals, and merchant growth
• Own Agentic Rule Creation: Execute strategic cost-saving decisions using Extend’s new claim intake AI agent.

Product Development

• Directly Influence the Warrantable Product Roadmap: Identify opportunities from competitive research, Pod learnings, and win/loss patterns, and turn them into product features.
• Extend the Roadmap: Contribute to a multi-year warrantable product roadmap and fold new feature enablement into the GTM Playbook.
• Ensure Competitiveness: Regularly review your portfolio to maintain best-in-class coverage and pricing through ongoing industry and category analysis.
• Innovate: Design custom solutions for major retail partners like Peloton, Sonos, Oura Ring, Ashley Furniture, and more.

What Were Looking For:

Must-Haves:

• 5+ years in retail category management, product strategy, or similar analytical, cross-functional roles in e-commerce or fast-paced tech environments
• Demonstrated product or initiative ownership from idea through launch and enablement
• A strong ability to research, synthesize information, and present actionable insights to leadership
• Advanced proficiency in AI tools & Excel (data modeling, financial analysis, forecasting)
• Proven experience leading cross-functional projects and presenting findings to leadership teams
• Comfort operating with day-to-day deal/pricing support and autonomy over strategy and roadmap decisions
• Detail-oriented mindset with a knack for process improvement and innovation
• Self-starter who thrives on high-stakes decision-making and taking initiative
• Strong prioritization skills to handle multiple projects amid shifting priorities

Nice-to-Haves:

• Experience using BI tools to inform strategy and optimization grounded in data
• Familiarity with or strong interest in leveraging AI/agentic tools for workflow automation
• Exposure to underwriting/actuarial concepts (frequency, severity, loss ratio), analyzing insurance risk, and retail pricing strategies

Expected Pay Range: $125,000 - $140,000 per year salaried*

*The target base salary range for this position is listed above. Individual salaries are determined based on a number of factors including, but not limited to, job-related knowledge, skills and experience.

Extend does not provide immigration-related sponsorship for this role.