Head of Product Marketing

Team: Marketing

Location: Remote

Commitment: Full Time

Workplace Type: remote

Salary:

Who Were Looking For

At Ethena, we’re an AI platform that’s revolutionizing the Compliance space. Our product and engineering teams ship fast—really fast. Build cycles are shrinking, product offerings are expanding, and our roadmap evolves to meet the needs of a changing workplace.

That’s where you come in.

We’re looking for a Head of Product Marketing to serve as the vital bridge between our Product team and the rest of the world. Reporting directly to our Chief Technology Officer, you will be the chief storyteller, positioning strategist, and launch maestro for everything we build. Our buyers are compliance, HR, and legal leaders. Your job is to turn what we build into a story they get in seconds. You’ll spend real time with those buyers every week, on demo calls, in customer conversations, and on webinars. Then you’ll bring what you hear straight back to the Product team so it shapes what we build next.

You arent just here to manage project boards or oversee strategy from a distance—you’re a hands-on builder who gets excited about translating complex product features into simple, buyer-first, value-driven narratives, crisp pricing strategies, and customer-facing launch campaigns.

What Youll Do

1. Own Positioning, Messaging & Packaging

• Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike. That means knowing what keeps a compliance leader up at night, how they describe their own problems, and how much technical detail they actually want (usually less than you’d think). You’ll build that understanding firsthand, from the calls you’re on.

• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows.

• Tell the Why: Go beyond the what and when of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market. Every story starts with the buyer’s problem, how they work today, and the outcome they get before it gets to how the feature works.

2. Be on the frontlines with buyers

• Help drive exceptional sales calls: Join demo and discovery calls to help showcase our latest features and upcoming product launches. Youll create working prototypes to make upcoming releases come to life for buyers even before theyre live. 

• Partner on Customer-Facing Marketing initiatives: Host product webinars, showcase new features, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies. 

3. Act as the connective tissue between Product and GTM

• Share learnings with Product: Capture what lands on demo calls, what confuses buyers, which objections keep coming up, and what they ask for that we don’t have yet. Youll synthesize and share these learnings with the Product team to help shape the roadmap and positioning.

• Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production. Then translate it into concise, easy-to-understand language for buyers and internal teams who’ll never read a technical spec.

4. Drive Launches & Hands-On Execution

• End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped.

• Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of vibe coding to prototype web pages, interactive tools, or automated workflows on the fly. Every asset looks and sounds polished: good lighting, clean audio, tight edits.

• Enable the Commercial Team: Run enablement sessions, record Loom walkthroughs, and write Slack launch updates that Sales and CS can absorb in two minutes and repeat to a customer with confidence.

What youll bring

• Exceptional, Concise Communicator: You get to the point. Whether it’s a five-minute Loom, a Slack update, a live webinar, or an answer to a tough question, you’re clear, structured, and brief. You read your audience and pitch the message at their level.

• Customer-Obsessed: You’d rather hear it from a customer than read it in a report. You’re energized by live calls, comfortable presenting to buyers, and quick to spot patterns across conversations.
• Experience Marketing to Non-Technical Buyers: You’ve marketed to business buyers (compliance, HR, legal, finance, or similar) who need you to bring the story up to their level. If most of your background is with technical buyers like IT, security, or developers, show us how you’ve adapted for a non-technical audience.
• Proven SaaS Product Marketing Background: You’ve taken complex B2B SaaS products and features to market successfully by making them simple for the people buying them.

• AI-Forward Mindset & Vibe Coding Aptitude: You natively incorporate AI into your workflow to scale your speed and output. Whether it’s using AI for messaging variations, building automation workflows, or vibe coding quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster.

• Scrappy, High-Velocity Execution: You thrive in fast-paced, high-build environments where roadmaps shift rapidly. Ambiguity doesnt freeze you; it energizes you.

• Sense of Humor & Curiosity: Startup life moves fast, and we take our work seriously, but not ourselves. A great sense of humor is a must.