Analytics Consultant

Location: USA – Remote – Michigan – Eastern Time

Time Type: Full time

Job Description

Job Description:

Merkle is seeking an Analytics Consultant to work hands-on in Adobe Customer Journey Analytics, combining in-depth knowledge of quantitative marketing analytics with a strong grasp of customer data to answer real business questions for our clients. 
 

Key Responsibilities 

• Analyze quantitative and qualitative data using software and manual manipulation
  techniques. Interpret and present results to staff and stakeholders using graphs, charts, or
  visualization mapping.

• Extract and shape data from internal and external sources on a routine and ad hoc
  basis to develop and deliver usable reports and presentations.

• Understand how to make data visually appealing and simple to both navigate and comprehend for end-users

• Aggregate data from various sources to construct streamlined data pipelines and integrate data from multiple systems

• Build and maintain Customer Journey Analytics data views, segments, calculated metrics, and Workspace projects that let clients analyze behavior across channels

• Identify key metrics and build exec-facing dashboards to track progress of the business and its highest priority initiatives

• Identify key business levers, establish cause and effect, perform analyses, and communicate key findings to various stakeholders to facilitate data-driven decision-making

• Own the quality of your deliverables end to end: validate the data, sanity-check the numbers, and QA the output before it reaches clients

• Stay current on industry trends and emerging analytics technology

• Proactively identify opportunities to introduce and improve Merkles analytical tools, techniques, and processes

• Package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents)

Key Skills and Experience 

• Able to move past observations to data-backed insights and recommendations. Also able to reach a defensible answer independently, without relying on AI to do the analytical thinking

• Be able to contribute to innovation, process improvement, and standardization

• Deliver high-quality analytical solutions on time

• Maintain a project plan; manage day-to-day tasks; and meet project deadlines

• Work effectively across teams to ensure client satisfaction

• Presentation skills, whether in front of small groups or large audiences, on camera and/or occasionally in person

• Comfortable using AI tools and adapting to new tech for the job role as it hits the market

• Familiar with how to debug a webpage to identify data being passed into web analytics tools

Required Qualifications

• Must be a US citizen and be prepared to pass a US Government background check, including physical fingerprinting at a US Passport office

• Bachelors degree (B.S. or B.A.) or equivalent experience in statistics, analytics, economics, or a related quantitative field

• Hands-on experience with BI and digital analytics tools (Tableau, Power BI)

• 2+years of experience in quantitative analysis, ideally in a marketing or agency context

• Adobe Certified Professional – Adobe Customer Journey Analytics Business Practitioner (exam AD0-E608) or higher, and/or 1+ years of demonstrated hands-on experience with Adobe CJA

• Advanced Excel and strong PowerPoint skills: able to build a clean analysis and turn it into a client-ready deck

Preferred Qualifications:

• 2+ years using Adobe Analytics to build Workspace projects, segments, and calculated metrics, and to surface insights from them

• Experience with Adobe Experience Platform data collection or schema design

• Agency or consulting experience working across multiple concurrent clients

Ideal Candidate:

• You have a curious nature and are willing to provide tough recommendations to clients, tactfully, when necessary

• Your ability to discover hidden insights to unstructured business problems makes you an integral part of our growing analytics team

• You can independently execute analytical work end to end by producing outputs that earn rave reviews and drive ROI for our clients

• You have a keen eye for detail and use it to produce consistent, high-quality work that will build trust with clients

Location:

USA – Remote – Michigan – Eastern Time

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent