Senior Analyst, Onsite Personalization

Location: Northbrook, IL, US

Employment Type: Full Time

The Senior Analyst, Onsite Personalization is responsible for driving the strategy, implementation, and cross-functional execution of customer product discovery and personalization initiatives across digital channels. Working closely with Brand Merchandising, CRM, Product, and Technology teams, this role optimizes onsite filters, recommendations, merchandise sorting, and internal search to enhance customer engagement and conversion. Additionally, the position involves roadmap planning, A/B testing, digital merchandising optimization, and performance reporting across brands.

This position is fully remote

A day in the life as a Senior Analyst, Onsite Personalization...

• Onsite Personalization & Business Opportunity Identification
  • Analyze customer behavior, search and browse trends, and merchandising priorities to identify opportunities for personalized experiences that improve product discoverability, support business objectives, and drive customer engagement and conversion.
• Implementation & Cross-Functional Execution
  • Drive the day-to-day execution of onsite personalization initiatives from requirements gathering through launch, coordinating business requirements, creative assets, timelines, testing, and dependencies across CRM, Product, Technology, Analytics, and Merchandising teams.
  • Partner with technical stakeholders to support CRM data integration and Adobe Target implementation.
• Roadmap Planning & Prioritization
  • Partner with leadership to support the development, prioritization, and ongoing management of the personalization roadmap.
  • Evaluate opportunities through business-impact assessments, including estimated revenue potential, conversion improvement, customer reach, and implementation feasibility.
• Experimentation & Performance Analysis
  • Support the development and execution of site personalization tests, establishing KPIs and measurement plans to evaluate performance.
  • Analyze results, quantify incremental business impact, and translate findings into actionable optimization recommendations.
• Reporting & Stakeholder Communication
  • Develop recurring performance reporting and executive-level summaries that communicate personalization performance, key learnings, business impact, and opportunities for continued optimization.
• Performance Monitoring & Continuous Improvement
  • Maintain and enhance performance dashboards and reporting to monitor audience engagement, experimentation results, personalization effectiveness, and product discovery performance, identifying trends and opportunities to inform future initiatives.

What you’ll bring to the table…

• Strong understanding of e-commerce customer journeys, digital merchandising, on-site search, browse navigation, and product discoverability.
• Demonstrated ability to analyze customer behavior and digital performance data to identify opportunities that improve conversion, average order value (AOV), cross-sell/upsell performance, and revenue
• Experience translating customer insights and business priorities into actionable personalization use cases, business requirements, and measurable success criteria.
• Familiarity with CRM strategies, customer segmentation, audience targeting, and the application of customer data to personalized digital experiences.
• Ability to interpret A/B testing results, evaluate performance against established KPIs, and communicate actionable recommendations.
• Strong project coordination skills, including experience gathering requirements, managing cross-functional dependencies, and supporting initiatives through implementation.
• Excellent analytical, problem-solving, organizational, and communication skills, with the ability to work independently and manage competing priorities.
• Proactive, detail-oriented self-starter who demonstrates curiosity, ownership, and a continuous improvement mindset.
  

We’d love to hear from you if you have…

• 3+ years in e-commerce merchandising, product or strategy experience in a retail environment.
• Experience in e-commerce site operations for multiple brands and product discovery strategies.
• Proficiency with project management and workflow tools such as Asana or comparable solutions.

• Experience with digital experience analytics tools such as Quantum Metric or similar platforms preferred.
• Experience with digital analytics and experimentation platforms, including Adobe Analytics, Adobe Target, or comparable technologies.

• Experience with automation tools and methodologies is a strong plus.