What youll own

• You will set our creative direction as we scale from <10% of American seniors and their families knowing about us to >50% in 2027. That’s millions of impressions. Super-bowl-commercial scale.
• Youll decide how Community Phone looks everywhere it shows up: TV, paid social, web, direct mail, the box, and our social channels. A family should recognize the same brand whether they see us at 9pm on TV or open the box at moms house.
• You will be the steward of our brand, ensuring all platforms, from paid ads to customer newsletters, meet our brand standards.
• Youll take the brand identity system our design agency is launching in mid-October and make it world-class. Their work is the starting point. Scaling it across every surface and pushing it further is your job.
• Youll do the real work yourself. Youll design the website, the box, and the pieces that define us, and youll be excited to make things rather than just advise on them.
• Youll build the creative machine for paid social and guarantee the quality of its output.
• Youll own creative performance alongside growth. Beautiful work that doesnt move CAC isnt done yet.
• Youll build the team that scales the brand with you.

What were looking for

• You have 8+ years in creative direction, and youve built a phenomenal consumer brand. 
• You have a portfolio demonstrating exceptional creative work across digital, retail, social, packaging, experiential, film, photography, and product storytelling.
• You have both agency and in-house experience. You know how to get great work out of a studio, and you know what it takes to live with a brand every day.
• You grew up on the visual side of creative direction (art direction, design, motion), and you have real experience leading copy and concept too.
• You still love making the work. Your best days are the ones where youre designing, not sitting in review meetings.
• You believe in the power of AI in creative work. You use it every day, you know where it makes the work better, and youre excited about what it makes possible next.
• Youve made creative that performs at scale, ideally across TV, paid social, and physical.
• You have experience managing production budgets, agencies, freelancers, and complex creative programs.
• You have excellent taste.
• You have superlatively high humility, intelligence, and hunger. Great creative reveals truths that were already there. It is a pursuit of truth just as much as a pursuit of beauty. The people who can do it seem to possess these three qualities to a high degree.
• You have the judgment to operate as the entire creative function today, and you want to push and be pushed by the growth team.

Nice to have

• Youve designed packaging and unboxing for a consumer hardware or DTC product.
• Youve worked on eldercare, health-adjacent, or other trust-sensitive consumer brands.

How we work

Were a fast-growing, YC-backed company built on curiosity, a bias toward action, and a founder mindset. Wed rather ship something small and learn than debate it for a month. Youll report directly to our Cofounder who runs Revenue and Operations, and youll have a very direct line from your work to customers who will tell you, often within the same day, whether you got it right.

How to apply

Send us your portfolio, including the consumer brand youre proudest of building and what happened to it in market. Tell us briefly why building a brand for this kind of customer is interesting to you.

About Us

There are 55 million Americans over 65 living at home, and their families are anxious in ways that go far beyond I hope moms alright. We built a phone that works out of the box, AI check-in calls that surface how shes really doing, and a family app that replaces daily dread with peace of mind. Families tell us they used to wake up with a knot in their stomach. They dont anymore.

We are customer-obsessed to an unusual degree. When we had a major network outage, everyone, including recruiters, engineers, and marketers, got on the phone with customers. Thats not a policy. Its just who we are.

It is working, with tens of thousands of families trusting us. But most of the people who need us have never heard of us. By the end of 2027, we expect half of Americas seniors will know who we are.

You will be the author of what they see. This isnt about directing a campaign. Its about building a courageous, iconic household brand close to scratch, with real budget and real creative license behind you. We arent trying to rent attention. We want the kind of organic awareness that comes from people recognizing us, remembering us, and telling each other about us. If thats what you want to spend the next few years on, wed love to talk.